Our first day of Berlin fashion week. We kicked it off with the fair Bread&Butter in Tempelhof, Berlin’s old city airport.

Rocky and Fredrik trying out our mobile locker rooms.

We spent most of the day recruiting new Swedish Exports. Easy - they got to keep the underwear if they’d let us take a photo. These guys were lots of fun and good at posing.

After the fair, Rocky and I teamed up with our friends from Vice magazine at Converse’s BBQ. The theme was of course, Bratwurst sausages.

One of the give aways, Wurst Cook Ever aprons.

Mathias and Mikkel.

Rocky and Malin.

Katarina and Carl.

From there, we moved on to Bar 25 and the perfect spot by the river.

Maria.

Johanna.

Last night was the opening party of Bread&Butter in Berlin, and we’re here to showcase our SS10 collection. I missed out on the happening as I only flew in this morning, but it looks like it was a pretty busy night.

One of the main attractions at the party was Swedish band Mando Diao. You might have heard of this track Dance with somebody? Otherwise have a listen here.

Look what I found on Need help dressing, a blog by Elsa Billgren. Her handsome boyfriend from The Bloody Romance pictured in our undies.

You know my story is quite possibly one of the best summer tunes this year. Listen here.

I’ve decided to give me my weekends back so here’s a sum up in pictures. It was a very hot and sunny weekend, which started off with bubbles on Jimmy’s terrass.

From there we moved on to Il tempo for food.

Work injury.

Rollerboys floated into the disco night at Villa Källhagen. And brought us along.

Kim.

Emma.

Rocky and Lisa.

Olof.

Isabella.

Anna.

Ivan.

Saturday. Wining in the park before going to Berns’ summer party, where we kept going until 9am in the morning. It felt just like being in Berlin - a great teaser as Rocky and I’m off to the German capital on Wednesday for Bread&Butter.

Fredrik.

Lina.

Mmm, strawberries.

Tami.

Some pictures from my first trip to Antwerp, Belgium. Our office is based in the south just next to a fun fair, and one of the best shopping streets in town.

I was over to meet with our new PR and marketing girl, Caroline and talk her through our upcoming mission as I’m now in charge of all our digital communication activities along with product specials tied to the holidays (Christmas specials, Valentine etc.). Yey!

Mode Natie.

Maasmechelen store.

Many working hours later, we stepped outdoors for some well deserved fun in the sun.

With my hostess for the day.

Bart.