Dressing sporty doesn’t only mean that you dress casual or in your old sweat-pants, you can also be quite chic and sporty. Some of the biggest fashion brands are thinking more sporty and functional in their new collections.  The mix of sport, comfort, trendy silhouettes and the designers’ own touch really works well on the catwalk this year. Here are a few of my favorites, which one do you like?
/Emma

D&G- Sporty snow boots, a splash of color and tuxedo.

HERMÈS - The catwalk itself looked like a miniature tennis court, and the models carried tennis rackets.

LANVIN - Sport sandals and ‘biker’ shorts. Stylish!

Hi there!
Last week I spent the whole Thursday in a photo-studio with Ida and Karolina shooting pictures of the SS11 collection for our web shop. Our modell, Shelley, gave all her energy and creativity at the shoot and we are sure that you will love the results.

I also wanted to remind you that our new webpage will be launched on September 3rd. Not to be missed!
/Emma

Last week wasn’t only Stockholm fashion week but also Olslo fashion week. Of course we were there to feel the Oslo-pulse and catch the Björn Borg fashion show!

Below is a video of our show for the SS11 collection. Can’t wait until it will be available in stores!!

Check out the dance moves and the back flip that our gorgeous models surprised us with!
/Emma

 

SS11: Björn Borg from MCM Europe on Vimeo.

Hey everyone!

As you might know, this past week was Stockholm Fashion Week. Our beautiful city was full of long-legged models, designers, photographers, bloggers, and stylish outfits. This was not to be missed!  So, I ran around most afternoons and evenings to make it to as many shows as possible. Swedish design, I must say, is really blooming. Everything from new young designers to those who have been ‘in the game’ for a while, never seem to fail to impress with their unique style and modern way of thinking.

Here are some of my favorites from Stockholm Fashion Week SS11:

Enjoy!! /Emma

Left- Camilla Norrback, love the bright red. Right- Carin Wester, lovely pastells!

Left- Cheap Monday, AMAZING show! Right- smoky and romantic at Ewa iWalla.

Left- Ida Sjöstedt, love the golden dresses. Right- MiLajki jewelery, check out the makeup!