Short shorts in lycra blend for him.

Short shorts in cotton/lycra blend for him.

Mini shorts and matching sport top in polyamide/elastane blend for her.

Mini shorts in polyamide/elastane blend for her.

Some key pieces out of our new sport collection. Feeling the rush?

Just discovered this editorial When times are tough, love is all. Reminds me of this fabulous post from last year on photographer Bruce Davidson. No idea which magazine so do feel free to enlight me!

With a bit of help from us, Menswear Review got their hands on a few pairs of Björn Borg underwear resulting in a fabulous review stating us as their new gold standard!

Read the whole review here - and if you’re up for it grab a favourite for yourself from our webshop here.

Episode 5 of Björn Borg introducing a year of colour. This week, we meet our favourite japanese, make up artist Ken and another favourite of ours. Björn Borg’s Marketing director, Rocky.

Watch all previous episodes here.

Vibrant colours. Playful knee socks. Daring display. Don’t we all just love the Prada flagship store in Manhattan’s SoHo neighbourhood? On the northwestern corner of Broadway and Prince, just opposite Dean and Deluca mentioned earlier here. It’s one of our favourite street corners in the world.

Do you have a favourite street corner?