As mentioned last week, during our colourful campaign shoot in north London we got a couple of minutes with all the peeps on set; a manicurist, hair stylist, tax disc collector, models et al. Watch (and listen to) their stories in this first episode of Björn Borg introducing A Year of Colour!
Preparing big time for next week’s film session. Together with film maker Emil Klang, we’re doing an arty interpretation on our new girly collection Love All as seen here. Will be so much fun!
In between, I can’t resist Charlotte Gainsbourg on the tennis court…Â And as to this tennis video here, neither could our fans. It was awarded not too long ago by FWA, the Favourite Website Award!
Our SS10 print campaign was briefly exposed during the fairs in Florence and Berlin, but take it you’re some what keen to see it all. Especially those of you who came along to the shoot in London - behind the scenes here.
And in case you haven’t had enough, see more of the campaign here. Plus not to forget. Next week, you’ll get to follow us interviewing these peeps on set… Promise to stay tuned!
.. of the past 50 years.
And among stars like Richard Avedon and Elvis Presley, Björn Borg himself has been included. Read GQ’s feature on The 50 Most Stylish Men of the Past 50 Years in the article below (just click on image) or here. And see what you can learn from them.
Continuing on with pictures from the fairs. This time from Bread&Butter in Berlin. Our Björn Borg stand was pretty good looking if I might say so!
Oh, and the set up has been designed by the amazing Boys Don’t Cry, who’re also behind our new store concept to be launched in March.
