August 2008

fashion week post-syndrome.

August 20, 2008

Stockholm Fashion Week may be over, but that doesn’t stop us letting loose on the party scene. My good friends at Gram, April77 and Uniforms for the Dedicated are throwing a party tonight at one of my favourite galleries, Galleri Jonas Kleerup. And not to forget. Adrian Lux will be there spinning those fine records. […]

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London calling.

August 20, 2008

I’m off to London for the day. Together with the designteam; Andreas, Peter and David I’m about to explore men’s fashion at its best.

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Itchy underwear.

August 19, 2008

One of Sweden’s biggest news­papers revealed a story on Björn Borg men’s briefs containing high levels of the toxic chemical nonylphe­no­lethoxylate. The head­quarters have, not surprisingly, handled the issue extremely well. And even though, it’s a serious matter we did try and have a laugh on the new concept of “itchy underwear”. How about using […]

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First mission.

August 18, 2008

My first mission today — apart from figuring out all my new colleagues — will take off at the new Björn Borg menswear store on Grev Turegatan in Stockholm. The opening on Thursday, followed by Café’s fashion awards, is bound to get crazy. According to both invites, I’ll be indulging in luxurios cocktails and delicious […]

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A BB world.

August 18, 2008

My first day at the Björn Borg head­quarters as a trend analyst. I’ve been assigned a desk on the 23rd floor next to the design team where I’m in excellent company. Björn Borg himself is watching over me.

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