September 2008

A cacophony of art.

September 30, 2008

I’m heading down to the French capital early Thursday morning. Once set up, I’ll give you a live update straight from the shows. Paris’ line up has so far showcased wide shoulders, arty bird prints, black PVC and sexy lingerie. All pictures by AFP. Which one is your favourite?

Read the full article →

Hedi Slimane’s diary.

September 30, 2008

Hedi Slimane is probably known to many for what he accomplished at Dior, but what many might not know of is his spectacular photo diary. Follow it here.

Read the full article →

Grand Slam.

September 29, 2008

Grand Slam, our new classical underwear line, has just launched exclusively in NK’s stores. And if passing through Stockholm this week, stop by NK as Björn Borg’s Wimbledon trophies will be on display to the public for the first time ever.

Read the full article →

Payday weekend.

September 28, 2008

Payday weekends always seem to get a bit mental. As one tends to overbook them with parties on top of parties. This weekend was no exception. It started off with our bi-weekly afterwork in the menswear shop. Followed by red wine and live music at Morfar Ginko. Ivar had just come back from his VBS […]

Read the full article →

LA Confidential.

September 27, 2008

Fresh off the printer — they love us over there!

Read the full article →

best dressed in town.

September 26, 2008

Earlier on today, Oskar and I went for a shopping spree. He was recently voted as Sweden’s best dressed average man by Café Magazine. First prize; 5000 euros to spend in our stores. True or false? One can never have too many black outfits.

Read the full article →

beer and tennis table.

September 25, 2008

by Bjarne Staer. It’s that time of the week again. Beer and tennis table will be served in our menswear store on Grev Turegatan 12 tomorrow. Come and join us between 5-8pm. RSVP to grevture@bjornborg.com before noon on Friday. Also, thought I’d treat you to a mix, specially composed for our afterworks, by Rimini. Download […]

Read the full article →

SS09 — #1.

September 24, 2008

View some behind the scenes footage from yesterday’s SS09 campaign shoot here.

Read the full article →

Edward Hopper.

September 23, 2008

This week is fully devoted to our spring summer campaign for 2009. Today, we’re working on the set design for tomorrow’s photo shoot. Edward Hopper is one of our inspiration sources.

Read the full article →