Earlier on today, Oskar and I went for a shopping spree. He was recently voted as Sweden’s best dressed average man by Café Magazine. First prize; 5000 euros to spend in our stores.

True or false? One can never have too many black outfits.

by Bjarne Staer.

It’s that time of the week again. Beer and tennis table will be served in our menswear store on Grev Turegatan 12 tomorrow. Come and join us between 5-8pm. RSVP to grevture@bjornborg.com before noon on Friday.

Also, thought I’d treat you to a mix, specially composed for our afterworks, by Rimini. Download it here.

View some behind the scenes footage from yesterday’s SS09 campaign shoot here.

This week is fully devoted to our spring summer campaign for 2009. Today, we’re working on the set design for tomorrow’s photo shoot. Edward Hopper is one of our inspiration sources.

Had a look through my archive and found these old photographs. Björn Borg spring/summer campaign in 1995.