Archive for September, 2008

Posted in Framed by insider. September 22nd, 2008

Until 3am.

Andreas Kleerup was one of the attractions on Saturday night. Couldn’t tell what he was wearing though, but it seems like he’s got a soft spot for Björn Borg. The clothing that is.


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Posted in Events by insider. September 21st, 2008

Weekend vices.

Having been away for a couple of weekends, it felt great seeing everyone out and about again.


Kings of Leon, an evening surprise.

A few hours later, we left the shop cave for a theatric loft in Old Town.


But the head chopper freaked us out a bit, so we quickly moved on to the Vice party.


Dancing head to head.


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Posted in Insider Hearts by insider. September 19th, 2008

Minilogue Animals.

My personal music adviser this week, Andreas from La Vida Locash, just equipped me with the below audio clip. Animals by Minilogue.

Happy weekend!


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Posted in Underwear by insider. September 19th, 2008

Lucky underwear.

Ever been on a first date and had regrets about what you’re wearing underneath?
In a few month’s time, we’ll be launching Björn Borg Lucky Underwear. With added value.

In our labs we’ve worked hard to create the most fortunate garment ever made. But still, it can be improved. Put on your Lucky Underwear and visit our dating service Love For All. If we fail to match you with someone, please report to unlucky@bjornborg.com


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Posted in Events by insider. September 18th, 2008

Designing dreams.

Solo unveiled Ralph Lauren’s RRL collection at its Norrmalmstorg store in Stockholm yesterday.

The line was created to celebrate the rugged lifestyle of the American west, the spirit of the American worker and the ideals of pre-industrial American quality and craftsmanship.



HÃ¥kan in all classic Americana.

Robin, Nike and Gustav in sophisticated blacks.

Johan and Viktor in happy socks.



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