December 2008

Christmas in the mountains.

December 25, 2008

This is how we cele­brated Christmas in the mountains.

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Flaunt.

December 23, 2008
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Au revoir.

December 23, 2008

Finally. On a plane on my way to Chamonix with Anna, Magnet and Pete, where we’ve rented a cottage in a town called Argentière. And if everything goes according to plan we’ll spend two weeks skiing, building snowmen, singing karaoke and dining French. I’ll try and blog as much as I can between all those […]

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Moi, Lolita.

December 21, 2008

Yes. It turned out to be the best party ever. And oh my goodness, it was fun to act as Fröken DJ — I reckon she’ll have to show up more often!

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Forth Sunday of Advent.

December 21, 2008

Fourth Sunday of Advent. Two days before “dagen före dopparedagen”, so how about treating your loved ones to something special from our underwear shop? Take a look here to see what offers we’ve got in store.

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Bonding in rush hour.

December 17, 2008

It doesn’t happen too often that you bond in rush hour. But that’s exactly what happened today. I met Kajsa, one heck of a creative person, who’d flown down for the week. We talked a lot about our present campaign Love For All, and how the buzz had been picked up within her circle. It […]

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A last ride in the city’s hearse.

December 15, 2008
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Foxman.

December 11, 2008

Oh marvelous. My camera didn’t agree with me last weekend, so I didn’t manage to take any photos at the 24:hours feat. Kim Foxman (of Hercules and Love Affair) show. But Andreas did. Not only is he a talent photog­rapher (!), he and the boys have been nominated to Stockholm’s best club night organisers.

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New concepts.

December 9, 2008

I’m working on some new concepts and thought I’d ask you to help me brainstorm fun and inspiring names, which we could implement in our forth­coming underwear collections. It’s really just recently that concept names have been asso­ciated to our tennis heritage. You might know that we named our new classical underwear line “Grand Slam” […]

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A new tennis star is Bjorn.

December 8, 2008

Sometimes I forget the admist scenes asso­ciated with pop stars. Constantly surrounded by adoring fans and hordes of teeny-bopper fans, taking their clothes off and throwing them at you. Wonder what exactly goes through your mind. I’d probably be quite appaled by the situation and not know how to deal with it. Prudish me. Next […]

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