Posted in Underwear by insider. January 22nd, 2009

True Colours.

This is what I’ve been working on since early dawn - or as a matter of fact all week.

Gunilla, Ã…sa, Anna and AC, my designer colleagues who attended the Salon International de la lingerie in Paris, only got back this morning so we’ll be going through colours schemes and patterns for SS10 all day.

Crazy but exciting that one can be so far ahead - have you realised that we already know what undies you’ll be wearing in a year’s time?

I think it’s about time we involved you in our design strategy. Could be cool, don’t you think?

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10 Responses to “True Colours.”

  1. Kajsa Says:
    January 22nd, 2009 at 4:11 pm

    Ja ja ja ja ja ja! Involvera mig! (ja, och alla andra som läser då^^ haha) Tycker att det verkar spännande som tusan. och du. Jag kan göra en tygväska specially made for Miriam i vår som du kan svänga med när du traskar till jobbet. :)

  2. Anna Says:
    January 22nd, 2009 at 7:15 pm

    kolla min blogg, eklundgren.blogg.se

  3. Kajsa Says:
    January 22nd, 2009 at 7:43 pm

    Jag har en sidenscarf knuten som en rosett runtom min hårknut! Så ingen fluga men nästan. :) Mn absoluta favoritrosett dock är papis gamla svarta sammetsfluga som jag sätter fast runt huvudet mitt. Jättestor och urtjusig!
    Klart att du ska ha en tygväska med fint tryck på! xo

  4. tim Says:
    January 22nd, 2009 at 9:31 pm

    låter spännande. en designprocess som involverar kunden direkt hade ju varit skitkul. gör det inte till någon fattig tävling på internet bara, haha.

  5. Daniel Says:
    January 23rd, 2009 at 1:39 am

    what an exciting work! where in stockholm is your work located?

  6. insider. Says:
    January 23rd, 2009 at 2:02 am

    tim - nonono. competitions are fun but picking brains is what i was born to do, you wait and see!

    daniel - we’re based in skatteskrapan on Södermalm, 24th floor!

  7. True Blogging Says:
    January 23rd, 2009 at 7:34 pm

    [...] think it’s interesting to see how the Insider’s Journal-blog of Björn Borg is posting pictures from their work on the SS10 collection. I think this is the way [...]

  8. Walter Naeslund Says:
    January 23rd, 2009 at 7:39 pm

    I’ll use this as an example of how to do a corporate blog in lectures and here: http://walternaeslund.com/true-blogging/

    Nice work.

  9. tee Says:
    January 23rd, 2009 at 10:04 pm

    Dear Insider, how can I send an e-mail to Mr. Björn Borg (or his assistance)? I don’t want to disurb him. Thank you for cooperation.

    Yours truly

    tee

  10. atelier Says:
    January 25th, 2009 at 2:21 pm

    very exciting work. It is very cool to see the efforts you have to do for the design;)

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