Archive for January, 2009

Posted in Events by insider. January 24th, 2009

Energy saver.

Saving up my energy for Stockholm Fashion week that starts on Monday, followed by Copenhagen and London. And not to forget the Vegas fair. Found this photo from last year’s fashion week. Me and colleague Rocky behind the decks in a much more pleasant Stockholm, weatherwise.


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Posted in Events by insider. January 23rd, 2009

Tommy.

I went trend spotting last night.

Tommy Lee was over in town for a one-off gig. Not a really big fan of his (or Pamela lookalikes), but still an amusing evening. Noticed he’s cleaned up a bit. Wearing a tie and all.

Not to mention the crowd. I made a mood board based on the people attending. So you can probably imagine where the SS10 influences are heading… Rock, anyone?


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Posted in Underwear by insider. January 22nd, 2009

True Colours.

This is what I’ve been working on since early dawn - or as a matter of fact all week.

Gunilla, Ã…sa, Anna and AC, my designer colleagues who attended the Salon International de la lingerie in Paris, only got back this morning so we’ll be going through colours schemes and patterns for SS10 all day.

Crazy but exciting that one can be so far ahead - have you realised that we already know what undies you’ll be wearing in a year’s time?

I think it’s about time we involved you in our design strategy. Could be cool, don’t you think?


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Posted in Insider Hearts by insider. January 21st, 2009

Bow ties.

Timo’s New Yorker bowtie-bibs in dalmatian style could be one of my cravings this spring.

And those of you wondering when we’ll be entering the world of bow ties. Well, you won’t be disappointed. My designer colleague David has already completed a first rough sketch. In piquet style of course.

Could sporty become more glam?


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Posted in Insider Hearts by insider. January 21st, 2009

I cannot forget that I am in love with you.

Aenigma.


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