February 2009

London — part 2.

February 22, 2009

In the past 24 hours, I’ve ditched South Kens­ington for East End along with parts of central London. Columbia Road, Portobello and Carnaby Street were some of the high­lights. I’ve got my hands on quite a few items, lots of great prints. And I’ve had the best company enter­taining me. Viet­namese with Michael and Anna […]

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London — part 1.

February 21, 2009

I’m on my second day in London. It’s very much spring here. Tapas lunch with Erin and her baby twins. Spent a few hours in Self­ridges to see how we’re doing. As Arena mentioned, we’re the fastest selling underwear brand. Some styles doing better than others. Apparently you brits love this season’s stripey waistbands! At Harrods. […]

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Kristy.

February 21, 2009

Could underwear be art? Nearly every day I get dozen of photos from you Swedish Exports. I’m amazed by all your creativity and the time that you put into making these photos. This above pic is from Kristy in the US. Learn more about her and all our other Swedish Exports here.

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Whoops, didn’t see that coming!

February 20, 2009

On the plane, I chit-chated away with a young Londoner. When he found out that I was part of the BB world he started thankyouing me for Love For All, our recent short film. It was touching. Below is not even a fraction of what you’ve worded over the last months, and you keep on […]

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Dress up underneath.

February 19, 2009

We’ve just updated the underwear shop with some great looking news. Use this token iBkDQkNz and you’ll get a €5 discount on all your purchases. Available until 1 March. And if you’re up for it. Send a photo of yourself to Swedish Export and you could be the winner of this month’s SS09 underwear collection!

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London girl.

February 19, 2009

In a couple of hours so… I’m off to a London for a few days. Besides working at Harrods and Self­ridges, meeting buyers and customers, I’ll be looking for inspi­ra­tional items to bring back home with me. And of course, as it’s London Fashion Week I’ll be working it at a few shows and parties as […]

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Lucky 76.

February 19, 2009

It’s been quite a journey. Started off with Fortune Cookies. Moved on to Lucky beards. But settled with this. Lucky 76. Do you like it? I like it alot, but we can’t agree on what colour schemes to go for. Unfor­tu­nately we couldn’t go all crazy as we have to stick to the AW09 season’s colour […]

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Slip into spring, please.

February 19, 2009

Sally Scott. It’s cold and gray outside. The hori­zontal wind bites your cheeks. And goes straight through your body, as if you were air. No colours. No birds, or grass or flowers. No variety. Just in between black and white. Slip into spring, please.

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Karaoke.

February 18, 2009

Yes, I did treat myself to something special on Valentines. Karaoke with these lovely people. Anna. Magnet. Alexis. Björn. It was so much fun! Three hours later and hardly no voice, we recu­perated with a bit of Pulp before heading into town. On Saturday, I’ll be karaoking again. Although, in another city. London baby, I’m […]

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Sonny and I.

February 18, 2009

Well, you all know by now that we cele­brated Break Up day big time last Friday. To mark the occassion, Kajsa and I ran a weekend compe­tition on the most fun, sad or plain odd break up story. We’ve just decided on the winner, Julia. Her story goes something like this: “A long time ago, I was […]

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