February 2009

For the love of Africa.

February 17, 2009

Swedish Exports has made it to Africa. Two love messengers are trav­elling around the world bringing joy to our kids. India is their next stop and hopefully we get to see some photos from there as well.

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Broken hearts in disguise.

February 17, 2009

Here are some pictures, all taken by Dennis Bouman, from the Break Up parties in Amsterdam and Antwerp. As long as I can tell from the pictures there weren’t that many broken heartened. Or they just happen to disguise it well. Perhaps with a new love?

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WAD.

February 16, 2009
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Heels.

February 16, 2009

After last week’s keep or toss, we decided that the SS10 collection wasn’t quite complete yet. So Andrée’s got his hands full with drawing high heels…

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Maison Martin Margiela Artisanal.

February 15, 2009

When I’m on the road I often get to hear that we’re a bit odd. In a fun way. But if a weirdness award existed, I’d give it to Martin, about the coolest and oddest man of this century.

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I love you.

February 14, 2009

Break Up day is over, and I love you day is here to stay until next Feb 13th. Oh, and don’t forget our great underwear shop offer on all blacks and pinks. I know I’ll be treating myself to something special this weekend.

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Break Up day.

February 13, 2009
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Chicago.

February 12, 2009

Peter who’s based in New York and working on our US launch just sent me these pictures from Akira’s Björn Borg party in Chicago. Talk about living the brand. But what’s up with the candy?

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Break Up beats.

February 12, 2009

Friday 13th of february — Break Up day or Make Out day? Whether you’re moving on or staying strong, it’s worth cele­brating. So I’ve put together a playlist for you. Do you really want to hurt me — Culture Club That thing you do — The Wonders Heart of glass — Blondie Satis­faction — Sandie Shaw […]

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Keep or toss?

February 11, 2009

This morning I had a go at my first keep or toss. Three ladies and a gentleman debated on what prints and styles to keep or toss for SS10. Fifteen prints in various colours and styles later, we’re about half way. Monstrous collection. Pantone colour selection. End of March, we’re presenting the whole collection in Amsterdam […]

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