Very very soon turned into a couple of weeks. But I haven’t forgotten. Here’s finally a preview of our SS10 menswear collection. As we’re really not sure where we heading with menswear, we’ve kept it fairly basic but very much retro-Björn.

Do you recall these pieces from this clip?

There is actually one anecdote to tell. A few months ago Björn came into the office with his favourite wear from the mid-70s asking us to BB-nise it. So we did.

So what do you think, we like or we don’t like?

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