At 15, I had a serious crush on a Mr Davidsson from a small town in south of Sweden. 15 years later I have a serious crush on a Mr Davidson from a small town in Illinois…

It’s finally the weekend, but can’t let go of work quite yet. I have to share this fan mail with you guys -  high wow factor!

Dear Björn Borg people,

It just hit me. Like a bolt from the blue. I was in my bathroom, the same bathroom where I’ve spent years brushing my teeth thousands of times. And that’s where I noticed them. My Björn Borg briefs. Nothing odd about it. Other than that they were the same briefs I was wearing during my last year in high school. Six years ago.

We’ve been quite a pair, me and my briefs. All the parties we’ve been to, all the girls we’ve met and all the fun moments we’ve shared together.

Is it really true that my briefs and I have been a couple for six years, 2190 days and thousands of washes? And they still look new to me. What company does this kind of quality underwear today?

Thank you Björn Borg. Thank you for making such wearable underwear that doesn’t ups early death.

Yours truly,

Victor Jacobsson.

You came up with so many great pattern ideas for HS10. One of the ideas I fell for was Matilda’s sunnies. So my colleague Andrée put together a quick sketch - perhaps something like this?

And Psst check out Matilda’s illustrations here - they’re absolutely adorable!

Spent the morning hours at the dentist, but as soon as I got back to the office I had a dig into our campaign archive from 2007. And now I’ve forgotten all about my swollen face. Aren’t these cool pictures?

Company.

Been a bit of a lazy bum lately, but played my first tennis game in months this morning. Imagine if I’d been as hot…