April 2009

Let me whinge.

April 8, 2009

Lolitas. I got to whinge a bit… Yesterday, we met with a US-based vintage pattern company — like many other fashion companies, we don’t design all patterns ourselves. It’s not really feasible given we’re only three designers creating hundreds of patterns on a yearly basis. And it’s also great to see what other people are doing […]

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Isaac from Ghana.

April 7, 2009

This is Isaac Sam Baidoo Dossing, our first Swedish Export from Ghana — I love this photograph of him standing in the dust of the waterfall!

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Birds and soap bubbles.

April 6, 2009

Work in progress. Here are some pictures from my mood board à la summer fashion 2010, based on your ideas. Don’t think we can get more summery than this.

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No excuses.

April 3, 2009

This weekend I’m enjoying the scenery up north, in Dalarna, with my sweetest girls Anna, Elin and Victoria. On the agenda; long walks and cozy dinners. Not back until Monday, so will leave you with Air France’s No Excuses (Elin’s and my travel song) to cuddle up to until my return. Enjoy!

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Silver is the new gold.

April 3, 2009

Last night, Ana, Rocky and I repre­sented Björn Borg at Guldägget (golden egg), a Swedish adver­tising compe­tition. Nominated in two cate­gories (inter­active and film), we left the show with a silver egg for our mission Peace on Earth! My very happy colleagues.

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AW09 campaign shoot.

April 2, 2009

So what happened on my Björn Borg turf while gone? This. The AW09 campaign photoshoot. Here with photog­rapher, John Scarisbrick, in action. Make up booth. Nibbles. Mission completed!

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Edinburgh on a Wednesday.

April 1, 2009

So back in Stockholm now. But oh how I loved my mini-break in Edinburgh. This is what my final hours in the Scottish highlands looked like. Coffee with Elin at Hula. A walk up to the castle with a fidgity leg. Whiskey tasting. And more shopping. Ended up in Analogue Books for what felt like […]

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