May 2009

Meeting and gröna lund.

May 13, 2009

Carousel. Last friday, one of the annual huge Björn Borg-meetings took place. All BB-employees were there to listen to strategies and how to make the company even more successful. I, who thought the company couldn’t develop any more, realized that it is not so simple to rule a huge company. There is so much planning and […]

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Second hand strolling.

May 12, 2009

Hello there! How are you guys doing today? Last week, on one of my first days here, two of my collegues, Andrée and Robin, on the design-department brought me on a secondhand-strolling. It was a two-hour search for inspiration where we had lots of fun looking at weird, inspirational and nice clothes, furniture and other junk that you always find in secondhand-shops. I […]

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The intern.

May 11, 2009

Hey you all! First of all, I know you are all thinking “Who is this fella?” and that I will tell you with my very first blog post. I’m an art-fashion-and-design interested 17-year old who happens to be an intern here at Björn Borg during the following 4 weeks. After I’m done with school I’m planning a big journey, […]

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Insider goes Intern.

May 8, 2009

I’m up for some changes, yes I am! I’m leaving for Paris tomorrow where I’m about to explore the life of a true Parisian while working on my french accent — in a school uniform. Becoming a Parisian has been a dream for as long as I can remember, so it still feels unreal that I’m actually […]

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Changes.

May 7, 2009

I’m up for some changes this weekend…

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BB mania.

May 7, 2009

In Barcelona with Gaudi. The other night, a tipsy me ran into a tipsy Marcus. He’s fronting our current campaign but wasn’t aware at all of the BB mania he’s caused. You can find him on billboards all over the world and on doublespreads in magazines such as i-D, Nylon and Vice. Talk about down to […]

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Dirty Divorce.

May 6, 2009

Anna with a Dirty Divorce. This morning I acted stand-in for a fitting session. Above, one of the pieces I tried out (available in stores from November) — a bit too crazy cute for my liking but the Dirty Divorce is quite a fun story, so I’ll share it with you. The design is based on […]

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Varberg.

May 5, 2009

Yesterday morning, I traveled down to Varberg for the day — also known as shoe haven. The purpose of my trip? To see my lovely colleagues at Björn Borg Footwear and get a quick preview of the collections. It was all very picturesque! The office. Janne and the ladies. Picturesque landscape.

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Walpurgis.

May 4, 2009

Some candid shots from my Walpurgis weekend. As you know it did include quite a few movies into the early morning hours, but also all this. Dinner at Grill. Don’t you just love the decor? Street dancing. Drinks at Kåken. M is my favourite bartender in town. And karaoke night, of course! Purple rain… Boy-band-mania…

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