You remember the pictures from our film session last month?

I’m so proud to reveal our latest mission. Spread the Spirit. Based on all the Swedish Exports pictures you’re sending us, we hope to have conquered the whole world by the end of the year. Enjoy the result here!

And Psst take a closer look at the monthly challenge - the Cojones - you can win your weight in underwear. Shouldn’t be that difficult to beat Tom and his penguin, right?

A link to this Japanese video from 1982 arrived in my mailbox this morning with a note wishing me a lovely weekend:

1982 was a good year - these two boys (tennis heroes) are so cute!

Denise wrote such a sweet post on a couple of her favourites during her internship, so thought I too would share some of my highlights with you. Especially, since I haven’t passed on my blog award from Gabbi yet…

The Clothes Horse on a Tuesday.

The Clothes Horse from Fort Lewis, WA images are fairytale. This is the type of outfit-of-the-day shots I can never have enough of.

When looking for new inspiration in photography, I turn to these two Dutch gentlemen. Daniel’s Graphic Life and The man who caught too many planes. Daniel, a quirky ladies man and Dennis, an exciting globetrotter have both such great sense of humour.

Daniel’s Amsterdam; Keersloot.

Dennis’ Amsterdam; a heels dude.

Sam is a very recent read that I’ve discovered whose work I fell in love with at once. Her drawings have a certain style, but in the same way they don’t because she always keeps on surprising me.

Sam’s stylish lady.

Smittened by Dapper Kid’s handwriting.

And then there’s Dapper Kid. He’s the most stylish and talented kid in Great Britain. I’m smittened!

Café Fashionista is fabulous! Just let me quote her: A firm believer in the notion that every moment in life deserves a soundtrack. I live for New York City, cafés, cocktail rings, coffee, ballerina flats, and Gossip Girl. My iPod is my lifeline. Without writing, fashion, caffeine, and music I would cease to exist. I’m the epitome of childlike innocence.

Café Fashionista, the epitome of childlike innocence.

Kajsa in our stylish headband.

Kajsa is one of the cutest people I know (she’s 4′11″ and I’m 5′9″). She has such a big heart and in a few weeks she’ll be living around the corner from mine!

This interview with Pet Shops boys during their stay in Gothenburg is hilarious. About 2.30 min into the interview the boys mention their love for Björn Borg underpants!

Oh, it feels good to be home after weeks on the road. Paris, Barcelona, Antwerp, Berlin and London with all do respect, but not a lot can beat Stockholm in the summer.

Spanish magazine Tendencias has captured that homey feeling quite well, taking our undies to a whole new level!

Psst! Children, don’t try this out at home!