For those of you who have been keeping yourself up-to-date with our ongoing mission, might know that we also plan to Spread the Spirit through a book containing some of our most inspiring Swedish Exports. If you want to be in it, all you need to do is to become a Swedish Export here.

And Psst our monthly challenge The Fun has just ended, Anthony Salvo from Canada is the happy winner of his weight in underwear. Take a look at his picture here.

I wish I’d paid more attention to those German classes, but because of a certain boy at the time I was much rather into the language of love; French…

Anyway, take a look at this video by Elite Model Look in Vienna, Austria, which we’re sponsoring. Even if I don’t get a word of what they’re saying, I think the girls look gorgeous in our undies!

In our second Close Up produced by VBS.tv, we meet the band Ex-Otago - four really sweet guys from Genova in Italy. Still haven’t got the direct links to work, but click here, and after the intro move onto the Close Up page.

Enjoy!

Sarah Törnqvist.

Last night, Kajsa and I went to see Fashion Play, an arty exhibition by twelwe designers. I’d left my camera behind in the office, but luckily my dear friend got some really nice shots.

Some more of Kajsa’s pictures here - although the above is by far my favourite.

I’m back!

Have been tied up in various things, such as party preparations and batteling with new retail copy for POS materials, hence the a bit too long blog cruise time out.

BUT… Grolsch Block Party on SkÃ¥negatan in Stockholm was mayhem. Despite wind and rain, we recruited over 600 new Swedish Exports dressing up in our undies. Take a look, talk about the party spirit!

We also put together a Treasure Hunt. First prize? Your weight in underwear.

Around 10pm, we moved on to Münchenbryggeriet, an old distellery factory complex, for the closing party. I can’t remember what time I left the venue but it was late early morning…

Our Swedish Export picture wall branded with fresh undies.

I like glow sticks!

Sweat-X.