Grolsch Block Party.
I’m back!
Have been tied up in various things, such as party preparations and batteling with new retail copy for POS materials, hence the a bit too long blog cruise time out.
BUT… Grolsch Block Party on SkÃ¥negatan in Stockholm was mayhem. Despite wind and rain, we recruited over 600 new Swedish Exports dressing up in our undies. Take a look, talk about the party spirit!
We also put together a Treasure Hunt. First prize? Your weight in underwear.
Around 10pm, we moved on to Münchenbryggeriet, an old distellery factory complex, for the closing party. I can’t remember what time I left the venue but it was late early morning…
Our Swedish Export picture wall branded with fresh undies.
I like glow sticks!
Sweat-X.
Share | Tags: björn borg underwear, grolsch block party, spread the spirit, Swedish Exports | Permalink
August 25th, 2009 at 8:27 pm
It looks like a total blast. It could only have been better if everyone was dancing in their undies.
August 25th, 2009 at 9:39 pm
I know Diane, hopefully that will happen at the next party!
August 26th, 2009 at 1:36 am
That looks like so much fun! I like the runnig htrough the streets in underwear. haha
August 26th, 2009 at 3:07 am
Wow! (I say that a lot don’t I?) That looks like a happening and a half!! When something that big and fun happens in Sydney it makes the front page of our newspapers! You European groovers must be old hands at such grand events!! Love that last gal with the platimum blond hair - cool!!
August 26th, 2009 at 12:50 pm
Klart att du får sno lite bilder från igår! Bara ta! Och tack igen för igår. Trevligt som tusan. Kram!
August 26th, 2009 at 1:27 pm
Welcome back Honey!
XoXo
August 26th, 2009 at 2:01 pm
Welcome back. Great photos. Wow. Looks like an ultra cool party. I bet it was a blast.
August 26th, 2009 at 4:36 pm
Åh, varför är det aldrig såna fester i Göteborg? Och skattjakt, gu vad roligt! Min mamma brukade ordna skattjakt för mig och mina syskon när vi var små och det var alltid lika kul!
August 26th, 2009 at 6:27 pm
Blockparty ja, yesyes! Förstapriset kunde man drömma om på nätterna
August 26th, 2009 at 10:44 pm
Always the funnest posts! I love the street party scene and the makeshift dressing room you had set up… weight in underwear sounds incredible! I’d probably never have to buy undies again till I’m like 50 maybe?
Also, that glow stick photo… so cute!!
August 28th, 2009 at 2:29 pm
Hahah looks soooo insanely fun!! And your weight in underwear?! That is beyond amazing
August 28th, 2009 at 2:58 pm
Looks like a cool party. I should’ve been there. Hahaha.
August 29th, 2009 at 4:01 pm
kul att duu tyckte det, det är jag =)
Nice pics !
September 13th, 2009 at 7:19 pm
Tack för en fin tävling!Totalvärt med gratis underkläder, även fast man var lite väl på lyset när man tog beslutet att fotas i underkläder på öppen gata. Var dyker bilderna upp någonstans?