Archive for September, 2009

Posted in Events by insider. September 30th, 2009

Bjorn Borg Carnival.

Kajsa from Aenigma helped me design this lovely invite for our Carnival on Oct 16 - click on the picture for full size. So if you’re in town I think should join the party, just RSVP to carnival@bjornborg.com by Oct 14. It’s going to be so much fun!


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Posted in Bottoms Up by insider. September 29th, 2009

Kids in the block.

So excited about our new kids line modelled here by colleague Lisa’s son, Fabian!

The prelaunch (boys only) is due in November, just in time for Christmas followed by a complete line for all the little ones in spring. I can’t wait to show you the mini boyshorts. Expect a lot of pinks!


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Posted in Kiss and Tell by insider. September 28th, 2009

Answers - on Insider.

Here’s my final post on the Q&A, really enjoyed putting it together! If you missed out on my answers on what it’s like working at Björn Borg, read here.

Since 30 is a bit of a milestone, how has your view on life changed since your 20th? What do you know now that you didn’t know back then?
My view on life hasn’t really changed. I’m still a very much day-by-day person but I must admit that I do dare to let my heart direct me more than once in a while. I mean, what’s the worse that could happen?

Three things I didn’t know back then. That broken hearts can be healed no matter how painful and ugly it gets. That being spontanious and unpatient doesn’t necessarily have to be a curse. And that I have a talent for crochetting pot-holders.

By Book.

What’d you choose for a birthday cake?
I was awefully spoilt this year, my colleagues got me three choices but I favourised the marzipan!

What did you wish for your birthday?
Various kitchen utilites and fancy matchboxes.

What would you do if you won 10 million?
I’d take at least a year off; bring my camera along and travel all over the world. While at it, I wouldn’t mind learning a few more languages too.

Which are favourite blogs?
Some months ago I mentioned a number of blogs I heart, here. And to my right, I’ve listed a few that I look to for inspiration.

Can’t you post a picture of you?
This is a favourite, taken by a dear friend.

How come you’re the sweetest thing ever seen in a pair of shoes?
I’d say my shoes are pretty good looking.

Are you a shoe or a bag person?
Lately I’ve been paying more attention to what I’m wearing on my feet than what I’m carrying over my shoulder. So, a shoe person.

What do you love most about your life?
My family and friends.

What’s your nationality?
I was born and raised in Sweden by a Finnish dad and a Chinese/British mum.

Do you have more photos of you and your twin brother to share than this one?
Sadly, I don’t have that many of me and my twin except for these baby pictures taken by my dad. And hmm yes, I already knew back then what great underwear could do to an outfit!

I’d like to know if you like football and if so who is your favourite team and player?
You mean football as in soccer, right? In that case yes. My uncle used to take me along to matches when I was a little girl and eventually I even started playing myself, holding the right back position.

I don’t watch the games that frequently and I don’t have a favourite player, but Arsenal is still my favourite team. Think I even got some pins lying around somewhere…

What’s at the top of your bucket list?
Get into the art business and run my own gallery.

What do you like to read? Fashion magazines? Fiction?
I read a lot, workwise those mags we advertise in such as Swedish Elle, Vice, i-D and Nylon. But also British Vogue (kept all issues since early 2000), Lula and POP.

When traveling and far away from a computer I don’t mind relaxing with a pile of books, fiction as well as biographies. Right now I’m reading Norwegian Wood by Haruki Murakami.

Your favourite movie ever?
This one with Vanessa Paradis.

By Maus.

Where do you want to visit the most?
Mainland China. My parents have a place in Lijiang, but I still haven’t been.

Would you emigrate to another country or are you planning to stay in Sweden for the rest of your life?
The thought of moving abroad again has crossed my mind, but it’s all about the timing. For now I’m pretty happy with living in Sweden.

If you could live anywhere in the world, where would you choose?
I’m a city girl at heart, and Stockholm is great in that sense that it’s a bigish city but feels quite small. Just like Berlin and Paris, two cities I wouldn’t mind exploring further.

What’s your morning ritual when you get up?
I’m not particular known to be an early bird, snoozing for about half an hour before I get up. Shower, wardrobe agony and breakfast - usually yoghurt with müsli and fresh fruits - while watching the news and catching up on my emails from the night before. The thrill about working for an international company!

By Bouquet de moi.

What’s your bubbly of choice?
Pol Roger bubbles, but to be honest I do prefer beer… I get so easily drunk on bubbles.

What is your favourite food?
Anything Asian and Swedish husman.

Do you like chantarelles?
Like? Love! Especially in a creamy reindeer stew.

Dark or milk chocolate?
Dark!


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Posted in Kiss and Tell by insider. September 25th, 2009

Colour collab.

Our heads have been spinning all week, especially around the subject design collabs for next year. If I were to choose, I would in a minute sign up;

Robyn, the talented beauty behind this great tune here - and my Friday treat to you!

And Henry Holland. Isn’t his SS10 collection just exquisite?

But if you were to pick; who would be your ideal design collab to create patterns for us?


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Posted in Bottoms Up by insider. September 24th, 2009

Love all.

This photo reminds me of our new girly style to be launched early next year; Love All - take a look here. Available in nine candy colours it’s perfectly in line with yesterday’s post full of loved up couples!

Also realised this is my 401th post, so how about a treat? Just use these promo codes at checkout to receive additional 10% off any order over €50.

International webshop: oVC7kz5y
US webshop: zYbufJUZ

Offer valid through September 28th.


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