September 2009

Bjorn Borg Carnival.

September 30, 2009

Kajsa from Aenigma helped me design this lovely invite for our Carnival on Oct 16 — click on the picture for full size. So if you’re in town I think should join the party, just RSVP to carnival@bjornborg.com by Oct 14. It’s going to be so much fun!

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Kids in the block.

September 29, 2009

So excited about our new kids line modelled here by colleague Lisa’s son, Fabian! The prelaunch (boys only) is due in November, just in time for Christmas followed by a complete line for all the little ones in spring. I can’t wait to show you the mini boyshorts. Expect a lot of pinks!

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Answers — on Insider.

September 28, 2009

Here’s my final post on the Q&A, really enjoyed putting it together! If you missed out on my answers on what it’s like working at Björn Borg, read here. Since 30 is a bit of a milestone, how has your view on life changed since your 20th? What do you know now that you didn’t […]

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Colour collab.

September 25, 2009

Our heads have been spinning all week, espe­cially around the subject design collabs for next year. If I were to choose, I would in a minute sign up; Robyn, the talented beauty behind this great tune here — and my Friday treat to you! And Henry Holland. Isn’t his SS10 collection just exquisite? But if you were to […]

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Love all.

September 24, 2009

This photo reminds me of our new girly style to be launched early next year; Love All — take a look here. Available in nine candy colours it’s perfectly in line with yesterday’s post full of loved up couples! Also realised this is my 401th post, so how about a treat? Just use these promo […]

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Love Exports.

September 23, 2009

Mmmm, looks like many of our Swedish Exports are very much in love! Browse through our Hall of Fame here to see all the winners. A special hurrah for Matilda, one of my dear blogosphere friends, who won last week’s Export of the week!

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Ben and Leah.

September 22, 2009

Ben and his son. Earlier today we released our fourth Close Up together with Vice, an indepth interview with the London based couple Ben and Leah. Despite a heavy subject, it’s very enter­taining. Enjoy it here! And oops, I’ve been a bit busy not being able to follow up on all your comments. But I will […]

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Answers — on work.

September 21, 2009

I’ve divided my answers in two posts, so as it’s Monday let’s start with all your work questions. How long have you been with Björn Borg? I’ve been with Björn Borg for about a year. How did you decide to start a blog? It was a company decision to start a blog. But rather than just […]

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Dali Dali.

September 18, 2009

Yesterday, in the company of great friends and pink bubbles, I enjoyed the opening of Dalí Dalí with Francesco Vezzoli at The Modern Museum in Stockholm. A fantastic mix of paintings, sculptures, textiles and b&w docu­men­taries. Plus these incredible Vogue covers. So if you’re not up to anything good this weekend, go and see!

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AW09 campaign.

September 17, 2009

From dangerous chemicals back to fashion. You might recall the behind the scenes photos from the shoot earlier this year, seen here. Well, this is the result with noone less than John Scarisbrink behind the camera. More pictures can be seen here. Also noticed that some of you couldn’t view the 1992 Pin-Up pictures from […]

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