Posted in Kiss and Tell by insider. September 21st, 2009

Answers - on work.

I’ve divided my answers in two posts, so as it’s Monday let’s start with all your work questions.

How long have you been with Björn Borg?
I’ve been with Björn Borg for about a year.

How did you decide to start a blog?
It was a company decision to start a blog. But rather than just filling it with company news, I decided to turn it into a scrap book covering my working life as well as bits of my private life. Pretty lucky am I not?

How did you end up at Björn Borg and what are you main job tasks? It seems a lot of fun.
Prior to Björn Borg, I was part of an agency project managing PR and events for various fashion/street labels such as Nike, Jojo&Malou and Urban Outfitters. About 18 months ago I got a phone call from Björn Borg asking whether I’d consider working for them. After some consideration I decided it was time for me to move on. And a year later, still no regrets.

As of this summer, I’m managing all our online communication including digital campaigns, such as the coop with Vice. Plus I also write all the copy for retail, packaging and mailouts. Don’t want to sound all phony, but if I hadn’t got such a good response from you guys over the past year I wouldn’t have been in the position I’m in today.

And yes, it’s a lot of fun!

When did you first become interested in working in the fashion industry?
I’ve always been intrigued by fashion, exploring different styles from an early age. But it wasn’t until I moved to London that I realised I could work in fashion. Two guys who’ve definitely inspired me are Chris and Tibor, the duo behind these beauties.

Is this the industry you always wanted to be in?
Not really. I knew that I wanted to do something creative but not in what context. I started off as a photographer, and from there I moved onto journalism and marketing. Ten years later, having explored various professions has made me realise that I’m pretty good at what I’m doing now.

What is it like working in the fashion industry?
I love it!

As all industries, the fashion industry too can be seen as a little hub of both uptight and less uptight people. But the less uptight people make it worthwhile.

If you could design for any celebrity who would it be?
Elly Jackson from La Roux would have to be my first choice. She’s a natural beauty and knows how to pull off patterns and colour flawlessly. No doubt she’d look great in our undies!


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15 Responses to “Answers - on work.”

  1. Matilda Says:

    Vad skoj att läsa! Nu vet jag lite mer om dig! :-)

    Och ja. Jag tycker ocksÃ¥ det är SJUKT roligt att jag vann! Haha! Är fortfarande helt lycklig. Världens bästa pris! Nu kan jag slänga allt gammalt kraffs jag har… och uppdatera med fint! :-)

  2. janettaylor Says:

    Great answers, Honey Miriam. :-) I love reading your fact.

    Have a fresh week!
    XoXo

  3. diane Says:

    miriam, what a charming little interview. I love knowing all of these facts about you, and how sweet of you to mention partial inspiration from your blogger buddies. I think you are one of those people who doesn’t need to blow their own horn, you will succeed because you are talented.

  4. Anna Says:

    You have such a cool job! It’s great to learn more about you and your work.

    hope you’re well
    xx

  5. Daniel J. Says:

    Nice! I like this in depth interview with the sweet and world famous Miriam! I’m looking forward to see the next part.

  6. stefanie Says:

    Ooh I just read it was your 30th!! Bon anniversaire! I loved your answers to the questions, these Q&A’s are fun, aren’t they? :) If it’s not too late, I have a question for you: since 30 is a bit of a milestone, how has your view on life changed since your 20th? what do you know now that you didn’t know back then? ^-^

  7. Gabbi Says:

    Such a great post dear Miriam!! Truly fascinating and interesting to read.♥

    Wishing you a wonderful new week!

  8. insider. Says:

    Stefanie - not too late at all, i’m glad you popped a question given you were my inspiration : )

  9. Keith Says:

    Great q&a. I really enjoyed reading this. Hope your week got off to a fantastic start. Cheers!

  10. Hanna Says:

    Jättefina frågor och svar!
    Men du, har du skickat något till mig? (Till min brevlåda. ;)

  11. Marian Says:

    honey it sounds like you love your job which is wonderfu.. keep up the great work
    xx
    marian

  12. Sam Says:

    Oh very nice Miriam! Thank you! Very much enjoyed getting to know you and your job a little better - sounds like they have the right gal for the job!!

  13. Sassy Says:

    Vad kul att läsa lite mer om dig!
    Ditt jobb verkar vara så intressant och stimulerande och det måste vara spännande att jobba inom en så föränderlig industri som modeindustrin!

  14. drollgirl Says:

    you are so cool and so talented and you have the perfect job for you! that is so exciting! so happy for you!!!

  15. The Clothes Horse Says:

    Very cool answers! I need to find a company who wants to pay me for my blog. A paying hobby…now that would be sweet. :)

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