Archive for October, 2009

Posted in Events by insider. October 30th, 2009

Aufguss.

Have you ever heard of Aufguss?

Given my Finnish roots I should have… I believe it’s the term for when using a bathrobe to clear steam in a sauna. Anyway, together with Vice we hosted the first Aufguss at the Pratersauna Club in Vienna. Pretty hot stuff!

For previous event pictures, take a look here.


Share | Tags: , , | 17 Comments | Permalink
Posted in Events by insider. October 29th, 2009

15th anniversary.

We’re one of the head sponsors at Vice’s 15th years anniversary in Brooklyn, New York this weekend. To win tickets visit VICELAND.COM/15YEARNY


Share | Tags: | 10 Comments | Permalink
Posted in Kiss and Tell by insider. October 29th, 2009

Aitken Jolly.

Tend to ramble about people I’d like to work with. London based Aitken Jolly is the first international photographer we’ve had in mind for a campaign. I know it could only turn out fabulous!


Share | Tags: | 12 Comments | Permalink
Posted in Swedish Exports by insider. October 28th, 2009

The shot.

Less than a week left to go for The Shot, this month’s Swedish Exports challenge. Beauty is the key here and these two boys have captured my eye.

Which Swedish Exports is your favourite? Vote for him or her here.

Felix from Canada.

Ruben from The Netherlands.


Share | Tags: , | 7 Comments | Permalink
Posted in Bottoms Up by insider. October 27th, 2009

Trick or treat.

What are you getting up to on Halloween?

I haven’t quite decided yet, but might go trick or treat this weekend with a bunch of friends in our police and nurse undies…

These are available now at Björn Borg concept stores and selected retailers. For details, take a look here.


Share | Tags: , | 15 Comments | Permalink