Archive for November, 2009

Posted in Competitions by insider. November 27th, 2009

Lucky winner.

Thanks to everyone who entered my Lucky Underwear giveaway. The story behind the Lucky76 pattern can be found here - it’s been quite a motley journey!

And as it’s Friday, I can finally announce the lucky winner: miss Valencia Lia Yip from Roll Up Your Sleeve.

Oh, and yes. I won’t be back until Tuesday, off to Paris for a long weekend of birthday festivities.

Have a good one!


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Posted in Bottoms Up by insider. November 26th, 2009

Black Friday.

Happy Thanksgiving!

Click here to shop. Offer valid to US residents only.


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Posted in Framed by insider. November 26th, 2009

Ski Patrol.

Our Christmas collection is out now!

NK magazine has featured two of my favourites, Ski Patrol matching set in jacquard mesh for her and Ski Patrol short shorts in cotton/lycra for him. You like?

Available here and at selected retailers.


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Posted in Swedish Exports by insider. November 25th, 2009

Change of heart.

We did hold our thumbs, but due to a Twilight crisis we ended up loosing Lykke Li very last minute. Luckily, Sara Assbring also known as El Perro del Mar was just around the corner so we got to do a Close Up with her instead.

The 5 min documentary is being edited as I write, so until its launch, let’s admire her looks and listen to her beautiful voice at Change of heart.

More of Close Up here.


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Posted in Events by insider. November 24th, 2009

Milan streetstyle.

Introducing Milan streetstyle - the Italians don’t seem too shy either when it comes to baring themselves in our underwear. These pictures were taken during various city street activities throughout November. Enjoy many more here!



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