November 2009

Lucky winner.

November 27, 2009

Thanks to everyone who entered my Lucky Underwear giveaway. The story behind the Lucky76 pattern can be found here — it’s been quite a motley journey! And as it’s Friday, I can finally announce the lucky winner: miss Valencia Lia Yip from Roll Up Your Sleeve. Oh, and yes. I won’t be back until Tuesday, […]

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Black Friday.

November 26, 2009

Happy Thanks­giving! Click here to shop. Offer valid to US residents only.

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Ski Patrol.

November 26, 2009

Our Christmas collection is out now! NK magazine has featured two of my favourites, Ski Patrol matching set in jacquard mesh for her and Ski Patrol short shorts in cotton/lycra for him. You like? Available here and at selected retailers.

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Change of heart.

November 25, 2009

We did hold our thumbs, but due to a Twilight crisis we ended up loosing Lykke Li very last minute. Luckily, Sara Assbring also known as El Perro del Mar was just around the corner so we got to do a Close Up with her instead. The 5 min docu­mentary is being edited as I […]

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Milan streetstyle.

November 24, 2009

Intro­ducing Milan streetstyle — the Italians don’t seem too shy either when it comes to baring them­selves in our underwear. These pictures were taken during various city street activities throughout November. Enjoy many more here!

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I had a dream.

November 23, 2009

Last week’s Monday treat repeats itself. This time Dutch magazine Glamcult has glam­ourised our undies in their editorial I had a dream. Pretty glam, alright! And a special hi to all my new readers! Don’t forget to enter my Lucky Underwear giveaway here. Leave a comment and you could get very lucky ^^!

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Lucky Underwear giveaway.

November 20, 2009

When it starts getting all dark and gloomy outside, we brighten up your day with our Lucky Underwear. Improve your chances — put these on and we promise someone else will take them off! And after all. As it’s weekend, I thought I’d treat you to a giveaway. To enter, just leave a comment with your […]

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Tomboy panties.

November 19, 2009

Another great scan just arrived from my Danish colleagues. Steal your boyfriend’s look and turn them into your pair of tomboy panties. I know I will!

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A hint of pink.

November 18, 2009

Some of you might have spotted my picture on Dennis’ blog here (hmm yes, it was way too early in the morning to model the streets of London), so then you know that my true colour is very much black. With a hint of pink. These smooth beauties in polyamide/elastan mesh are on sale right now […]

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True Blood.

November 17, 2009

Anyone hooked on the vampires of True Blood? In that case you might recognise this fella, Godric aka Allan Hyde from the series. And he’s also a new member of our Swedish Exports family! And yes, my brain is a bit drained at the moment. So if there’s anything in particular you’d like me to […]

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