January 2010

A year in colour.

January 28, 2010

Our SS10 print campaign was briefly exposed during the fairs in Florence and Berlin, but take it you’re some what keen to see it all. Espe­cially those of you who came along to the shoot in London — behind the scenes here. And in case you haven’t had enough, see more of the campaign here. […]

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The 50 most stylish men..

January 27, 2010

.. of the past 50 years. And among stars like Richard Avedon and Elvis Presley, Björn Borg himself has been included. Read GQ’s feature on The 50 Most Stylish Men of the Past 50 Years in the article below (just click on image) or here. And see what you can learn from them.

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& Butter.">Bread & Butter.

January 26, 2010

Continuing on with pictures from the fairs. This time from Bread&Butter in Berlin. Our Björn Borg stand was pretty good looking if I might say so! Oh, and the set up has been designed by the amazing Boys Don’t Cry, who’re also behind our new store concept to be launched in March.

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Are you a Swedish Export?

January 20, 2010

We’re looking for many more Swedish Exports to join our mission. Plus we’re also looking for fun and exciting people to be part of our Close Up profiles as seen here and below, which we’re producing together with Vice and VBS.tv. If you think you fit the bill, drop me an email (insider@bjornborg.com) with a […]

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Pitti Uomo.

January 15, 2010

It’s that time of the year again. Fairs! And with Fredrik just having got back from Pitti Uomo in Florence, Italy, this is what it looked like before the stand got all crowded. This fabulous wallpaper made up of our Swedish Exports. For all you ladies. Gentlemen. And kids.

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Winter wonderland.

January 14, 2010

Gosh, is pretty freezing up north. But I do feel a bit warmish when looking at these pictures, all part of this month’s challenge: Winter Wonderland. Join here and you could win your weight in underwear! John Mommer from the Netherlands. Martin Czernik from Sweden. Tracy Thorsell from the US. Nina and Lien from Belgium. Niklas […]

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Strange Kinoko Dance Company.

January 13, 2010

Happy New Year to you all! It’s been a while but now I’m back for good, or well at least until my next holiday. Because you do get a bit keen on traveling when meeting these girls. Our Swedish Exports Strange Kinoko Dance Company from Tokyo, Japan were so syrupy sweet that it brought tears to our […]

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