Our SS10 print campaign was briefly exposed during the fairs in Florence and Berlin, but take it you’re some what keen to see it all. Especially those of you who came along to the shoot in London - behind the scenes here.

And in case you haven’t had enough, see more of the campaign here. Plus not to forget. Next week, you’ll get to follow us interviewing these peeps on set… Promise to stay tuned!

.. of the past 50 years.

And among stars like Richard Avedon and Elvis Presley, Björn Borg himself has been included. Read GQ’s feature on The 50 Most Stylish Men of the Past 50 Years in the article below (just click on image) or here. And see what you can learn from them.

Continuing on with pictures from the fairs. This time from Bread&Butter in Berlin. Our Björn Borg stand was pretty good looking if I might say so!

Oh, and the set up has been designed by the amazing Boys Don’t Cry, who’re also behind our new store concept to be launched in March.

We’re looking for many more Swedish Exports to join our mission. Plus we’re also looking for fun and exciting people to be part of our Close Up profiles as seen here and below, which we’re producing together with Vice and VBS.tv.

If you think you fit the bill, drop me an email (insider@bjornborg.com) with a photo and tell me who you are and why you should be considered.

Looking forward to hear from you!

It’s that time of the year again. Fairs!

And with Fredrik just having got back from Pitti Uomo in Florence, Italy, this is what it looked like before the stand got all crowded.

This fabulous wallpaper made up of our Swedish Exports.

For all you ladies.

Gentlemen.

And kids.