April 2010

Shooting in Paris, pt 9 — the result.

April 30, 2010

Just to give you a hunch of what the next campaign will look like. The final results you get to see on outdoor bill­boards and magazine spreads as well as in our stores during autumn 2010.

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Shooting in Paris, pt 8 — the shoot.

April 29, 2010

The actual shoot

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Shooting in Paris, pt 7 — modeling and waiting.

April 28, 2010

One might think that modelling is all glamour, but there are also long hours of waiting.

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Shooting in Paris, pt 6 — the photographer.

April 27, 2010

Please let us introduce photog­rapher Angelo Pennetta. Angelo has previously worked for magazines such as Vogue Nippon, Russian Vogue and Katie Grand’s fabulous magazine Love. However, Angelo doesn’t like to be in front of the camera, and managed to dodge all our tries to get a photo of him, so instead you’ll get pictures of […]

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Shooting in Paris, pt 5 — old school photography.

April 26, 2010

The photog­rapher and his team of two assistants brought tons of camera equipment The whole campaign is shot on film – not digitally as is more common these days.

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Shooting in Paris, pt 4 — the studio.

April 23, 2010

The beautiful studio when the team just arrived Vibrant backdrops Like any photo studio, this one needed prepa­ration. The photog­raphers assistants are putting one of the backdrops in place.

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This made me well up a bit.

April 23, 2010

Today I got an e-mail that made me well up a bit, and wanted to share it with you guys: Dear Bjorn Borg, Let me first start off by saying thank you. Thank you so much! Maybe about two months ago I got an email from Bjorn Borg asking me to answer some simple questions and […]

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Shooting in Paris, pt 3 — hair and make up.

April 22, 2010

Believe it or not, even beautiful models need a touch up. Hair and Make Up Artists at work.

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Le Gammeltoft.

April 22, 2010

Our latest Swedish Export is cool, gorgeous, Range Rover driving DJ Le Gammeltoft. If you like dance music and clubbing you defi­nitely want to check out this Close Up! This video also features a fantastic dance track: “Science of fear (Rock­daworld Extended Remix)” (Spotify — Youtube) by The Temper Trap. This makes me want to go […]

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Shooting in Paris, pt 2 — preparations.

April 21, 2010

More prepa­rations! Hair Artist Lyndell Mansfield and Hair Assistant Stephanie Farouze and Make Up Artist Lucia Pica and assistant Khela Tyson brought suitcases of everything one might need to prepare the models for the shot. It is an true adventure to see them unpack their bags.

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