May 2010

Shooting in Paris — the movie.

May 24, 2010

Hey guys, remember the series of photo posts we did from behind the scenes of the Paris Shoot for the fall/winter collection? Now we have a movie where you can check out the colourful underwear in motion. Don’t miss the all new womens collection with neat bras and matching undies.

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MYSA, our friends in Nairobi.

May 18, 2010

We’re very proud to present to you: Mathare Youth Sports Asso­ciation, or MYSA. They are our new friends in Mathare Valley, just outside Nairobi in Kenya, Africa. View Larger Map Mathare Valley is referred to as one of the largest and poorest slums in Africa, and MYSA is working to change that. Using team sports, […]

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Soldiers should be dancers.

May 4, 2010

Check it out: a group of US soldiers stationed in Afghanistan made their own remake of Lady Gaga’s “Telephone” video. We love it, and we love the idea that soldiers should be dancers. Imagine a world where these guys could make people laugh instead of being at war. They even made their own props! If you […]

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Björn Borg back in style.

May 4, 2010

Last Sunday, Björn Borg played a tennis match in the US. Tennisidentity.com observes that Björn has made some changes to his wardrobe since he played in the US last time. The polo that Björn is wearing during his match is from our Spring/Summer collection, and unfor­tu­nately it’s sold out in our web shop (though you […]

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