July 2010

Vacay = empty desks at the office

July 26, 2010

July is high season for lazy days at the beach, rosé wine, bbq extravaganzas…and summer sales. At least here in Sweden. In other words: it’s vacay heyday and we who keep things running at the office are easily counted. Not that we turn a glass of rosé down AW, but the office is strangely silent […]

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BB House Party in Berlin

July 20, 2010

You know, I told you earlier that BB Germany was throwing a house party for this girl that won the whole works in a compe­tition: she got to invite 200 of her best friends to her own apartment, where we arranged with DJ:s, wardrobe people, bar tenders and drinks, a bouncer, a photog­rapher, cleaning up […]

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Pics from Berlin, July 9

July 19, 2010
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Berlin, a true European city

July 9, 2010

Have you ever been to Berlin? If not, like me, you would be truly amazed by this cool city. Unfor­tu­nately, the image tool for this blog is not responding this evening, so te pics I took earlier this pm to show you will have to wait. Instead, my verbal envis­agememt will have to do. It’s […]

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More BBB

July 8, 2010

Before we go…check out what these guys made with their bare hands:

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BBB — hot place for the fashion crowd

July 8, 2010

The temperature was at 30 degrees celcius at 10 am this morning already and is said to hover at around 36 tomorrow pm. The fashion crowd is HOT at this fair. Just a few pics for all of you that couldn’t make it with the other 100 000 people that are gathering in Berlin during […]

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& Butter in Berlin — Viva Espana!">Bread & Butter in Berlin — Viva Espana!

July 8, 2010

Time for some fashion infusion — time for this season’s Bread & Butter fair in Berlin. I will tell you more tomorrow. For now, here’s the round-up: the crew that got us here were Air Berlin, who gave us an old-style welcoming at the Berlin Airport by putting up their hollywood style stairs and airport […]

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Behind every great photo shoot is an excellent stylist.

July 7, 2010

Everything must be worn just so. You need to combine the right look with the right clothes, and the right clothes with the right acces­sories. This time we got help from stylist Ingela Klemetz. Here are some of the acces­sories used for the shoot. Now you know what kind of acces­sories to look for to […]

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Preparing the photo shoot

July 5, 2010

We only had one day to take all the photos with our collections and products. The underwear is of course always present; both the Fun and Sports collections. There are lots of people involved. 10 models, photog­rapher and his crew, stylist and make up-artists … To create some order in the chaos that was about […]

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Photo shoot for spring/summer 2011: the models

July 2, 2010

We’ve done a photo shoot for the spring/summer 2011 collection. This time, we chose to do it in Stockholm. The result is so awesome that we cannot wait until we start using the images. But until then, we can give you a sneak peak on what happened behind the scenes. So in a series of […]

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