August 2010

The New Web!

August 30, 2010

Hi there! Last week I spent the whole Thursday in a photo-studio with Ida and Karolina shooting pictures of the SS11 collection for our web shop. Our modell, Shelley, gave all her energy and creativity at the shoot and we are sure that you will love the results. I also wanted to remind you that our new […]

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Our wonderful customers!

August 27, 2010

Wow, have a look: these beautiful creations landed on my desk yesterday — from a customer I had helped. Love! is all I can say. With love we shall make the world a better place! <3

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August 23, 2010

Last week wasn’t only Stockholm fashion week but also Olslo fashion week. Of course we were there to feel the Oslo-pulse and catch the Björn Borg fashion show! Below is a video of our show for the SS11 collection. Can’t wait until it will be available in stores!! Check out the dance moves and the back […]

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Stockholm Fashion Week SS11

August 20, 2010

Hey everyone! As you might know, this past week was Stockholm Fashion Week. Our beautiful city was full of long-legged models, designers, photog­raphers, bloggers, and stylish outfits. This was not to be missed!  So, I ran around most afternoons and evenings to make it to as many shows as possible. Swedish design, I must say, […]

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Design department jumping in excitement

August 19, 2010

We are jumping in excitement here at the design department this autumn due to the launch of our new lines this fall; our constructed bra and woven boxer lines. We are now keeping all our fingers and toes crossed that you will like them as much as we do so that we can continue making […]

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New Campaign coming up for SS11

August 4, 2010

Guys, we have the coolest campaign coming up for our Spring Summer –11 collections! Micke has showed some behind the scenes shots here earlier, and I thought I’d give you some more… Can’t wait to show you the final results of this shoot later on! Photog­rapher: Peter Gehrke, Stylist: Ingela Klemetz …And that’s all I’ve […]

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