September 2010

Neon!!

September 23, 2010

Hey Ladies! The well known designer Christopher Cane just had his runway show for Spring/Summer 2011 at London Fashion week. As you know, we at Björn Borg love bright and colorful fabrics and prints. Looks like neon will be a popular trend for next year, a great way to brighten up early spring time! Of […]

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September 20, 2010

Last week we shot the pictures to our Sales book for the comming SS11 collection! Two whole days in the studio gave great results. The models and our team really gave their all to make this shoot fun and inspiring! Here are some backstage pictures for you: /Emma Early morning at the studio, waiking up […]

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New look and feel at bjornborg.com

September 9, 2010

We’ve just released a new look and feel of our web site at bjornborg.com, and we’d love to get your feedback. Therefore, we’ve giving those of you who want to give shopping a try a discount. Enter the code “BLOGREDESIGN10” and you’ll get 10% off your order. Let us know what you think!

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Summer memories…

September 8, 2010

The leaves are slowly beginning to change color, the air is crispy and cold, the summer in Sweden is coming to an end…  So until next year, we can keep warm thinking of all our great summer memories. Here are some pictures from our Björn Borg summer tour where we encouraged people to change in […]

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& SPORTY">CHIC & SPORTY

September 2, 2010

Dressing sporty doesn’t only mean that you dress casual or in your old sweat-pants, you can also be quite chic and sporty. Some of the biggest fashion brands are thinking more sporty and func­tional in their new collections.  The mix of sport, comfort, trendy silhouettes and the designers’ own touch really works well on the […]

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