Emma

LATER SKATER!

December 27, 2011

Hugh Holland started photographing skate­boarders on in 1975. During the next three years, he captured the expe­riences of various tribes of tawny, young revo­lu­tionaries, whose lives were shaped by the sun-bleached Los Angeles’s suburbs—from the San Fernando Valley to Venice Beach. The pictures really captures the whole skater lifestyle. Don’t you agree!? Love/E

Read the full article →

MIXING STYLES

December 23, 2011

Check out beautiful Olga K by Angelo D’Agostino for Fashion Gone Rouge most recent Exclusive. Olga takes on a feminine, ladylike yet dark and mysterious look. She is also given a bit of a modern edge with a sleek hair cut. Isn’t it  fun how you can mix different styles like this!?

Read the full article →

Say JA to no underwear!

December 21, 2011

We love to spread joy and laughter, and we sure did last night! Walking around downtown in our ‘Björn-Borg-says-JA-to-no-underwear-pants’ we surprised christmas shoppers with a little christmas gift from Björn Borg!

Read the full article →

I WANT CANDY!

December 20, 2011

I want candy!!!! Kids, got cravings for something sweet??? Here you go! Love/E

Read the full article →

READY FOR SANTA?

December 16, 2011

Are you ready for Santa? We sure are here at the office! Our lovely recep­tionist has decorated the christ­mastree with discoballs and underwear (naturally!), we have giant lamps shaped like christ­masballs covered in Björn Borg prints, and gifts wrapped in bra string and branded waistbands (what else would we use?)! So, how do you like our decorations?? […]

Read the full article →

HIS WISHLIST

December 16, 2011

Hey girls! Here is what’s on his wishlist!! Find more christmas gifts here! Love/E

Read the full article →

HER WISHLIST

December 15, 2011

Christmas is almost here! Of you don’t know what to get her yet, here is some inspi­ration.. Find more christmas gifts here! Love/E

Read the full article →

CHECK!

November 24, 2011

Checks seem to be big next spring! The above pictures are from Louis Vuitton SS12 fashion show. Why not follow through on this trend completely? (All the way to your undies…!!) Check out our Björn Borg checks! Order them here today! Love/E

Read the full article →

COLOR CONTRASTS

November 24, 2011

It’s no secret, we at Björn Borg love color. We are surrounded by bright colors and inspi­ration all day and it really is a ‘pick up’ if you’re not having the best of days! Check out this lovely inspi­ration! This is an editorial from Fashion Gone Rouge with Anna Martynova by Renata Paskal. Love/E

Read the full article →

LADIES NIGHT!!

November 18, 2011

Yesterday was Ladies Night in our flagship store on Sergelgatan in Stockholm. Champaign, popcorn, music, lace lingerie, colorful undies, inspi­ration and shopping! And to top it off, an inspiring presen­tation from designer Stella Valentino and product manager Anna Pehrson from the Ladies Underwear Division at the HQ. What more could a lady ask for? Love/E

Read the full article →

← Previous Entries