True Colours.

by insider. on January 22, 2009

This is what I’ve been working on since early dawn — or as a matter of fact all week.

Gunilla, Åsa, Anna and AC, my designer colleagues who attended the Salon Inter­na­tional de la lingerie in Paris, only got back this morning so we’ll be going through colours schemes and patterns for SS10 all day.

Crazy but exciting that one can be so far ahead — have you realised that we already know what undies you’ll be wearing in a year’s time?

I think it’s about time we involved you in our design strategy. Could be cool, don’t you think?




  • http://www.aenigma.blogg.se Kajsa

    Ja ja ja ja ja ja! Involvera mig! (ja, och alla andra som läser då^^ haha) Tycker att det verkar spännande som tusan. och du. Jag kan göra en tygväska specially made for Miriam i vår som du kan svänga med när du traskar till jobbet. :)

  • http://eklundgren.blogg.se Anna

    kolla min blogg, eklundgren.blogg.se

  • http://www.aenigma.blogg.se Kajsa

    Jag har en sidenscarf knuten som en rosett runtom min hårknut! Så ingen fluga men nästan. :) Mn absoluta favoritrosett dock är papis gamla svarta sammetsfluga som jag sätter fast runt huvudet mitt. Jättestor och urtjusig!
    Klart att du ska ha en tygväska med fint tryck på! xo

  • http://timpaen.tumblr.com tim

    låter spännande. en design­process som involverar kunden direkt hade ju varit skitkul. gör det inte till någon fattig tävling på internet bara, haha.

  • http://danielsgraphiclife.blogspot.com/ Daniel

    what an exciting work! where in stockholm is your work located?

  • insider.

    tim — nonono. compe­titions are fun but picking brains is what i was born to do, you wait and see!

    daniel — we’re based in skat­teskrapan on Södermalm, 24th floor!

  • http://walternaeslund.com/true-blogging/ True Blogging

    […] think it’s inter­esting to see how the Insider’s Journal-blog of Björn Borg is posting pictures from their work on the SS10 collection. I think this is the way […]

  • http://walternaeslund.com Walter Naeslund

    I’ll use this as an example of how to do a corporate blog in lectures and here: http://walternaeslund.com/true-blogging/

    Nice work.

  • tee

    Dear Insider, how can I send an e-mail to Mr. Björn Borg (or his assistance)? I don’t want to disurb him. Thank you for cooperation.

    Yours truly

    tee

  • http://www.pomodoroebasilico.blogspot.com atelier

    very exciting work. It is very cool to see the efforts you have to do for the design;)

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