Campaigns

Say JA to no underwear!

December 21, 2011

We love to spread joy and laughter, and we sure did last night! Walking around downtown in our ‘Björn-Borg-says-JA-to-no-underwear-pants’ we surprised christmas shoppers with a little christmas gift from Björn Borg!

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SAY HELLO!!

November 9, 2011

Say hello to our stunning SS12 models: Klara Wester and Christopher Wetmore! These guys brought so much positive energy and good chemestry to the set! Here are some more pics of our beauties for you to enjoy: Christopher Wetmore has been featured in magazines like i-D, GQ, Vogue Homme Japan and VMan. You might also have seen […]

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AS PROMISED…

October 31, 2011

As promised, here are a couple of pics from the SS12 shoot at Rex Studio in Stockholm!  Stay tuned for more pictures and details about our fabulous models. Love/E

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HEY PAPARAZZI!

October 26, 2011

What do you think about these old campaign pictures from SS08 Mens Wear Collection? I love the feeling of the models minding their own business and being ‘surprised’ by the camera. It feels like the pictures come straight out of a gossip magazine, like they were caught by the paparazzi! Love/E

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MIKO LIM

October 4, 2011

Just wanted to share a secret with you.. Our photog­rapher for our spring/summer 2012 campaign is no other than Miko Lim!! This is some of his work. Miko was born in 1980 in  Malaysia, and was raised in Wash­ington. After completing his education in Cali­fornia, he developed his photo­graphic style immersed in the fashion scenes of San Francisco, […]

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BJÖRN <3 JOHN @ NK

September 6, 2011

Last saturday we had an event at (or should I say ‘on’) Nordisk Kompaniet shopping mall in Stockholm for the Björn Loves John campaign! A total of six times, these two stuntmen dressed up as Björn Borg and John McEnroe, played tennis on the facade of the mall. Take a closer look at the underwear from […]

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FROM THE ARCHIVES…

August 31, 2011

Look what I found in the archives!! An old campaign from autumn/winter 2005!  What do you think? I really enjoy these crazy and imag­i­native settings. Love/E

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The big blogger competition

October 8, 2010

We’ve started a huge blog compe­tition that will run during the fall/winter. 14 bloggers in 14 different countries are competing about who can create the best Swedish Exports. The winner gets an all inclusive and quite exclusive trip to the Ice Hotel in Jukkasjärvi in northern Sweden. At the same time, each export in every […]

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New Campaign coming up for SS11

August 4, 2010

Guys, we have the coolest campaign coming up for our Spring Summer –11 collections! Micke has showed some behind the scenes shots here earlier, and I thought I’d give you some more… Can’t wait to show you the final results of this shoot later on! Photog­rapher: Peter Gehrke, Stylist: Ingela Klemetz …And that’s all I’ve […]

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Episode 5.

March 8, 2010

Episode 5 of Björn Borg intro­ducing a year of colour. This week, we meet our favourite japanese, make up artist Ken and another favourite of ours. Björn Borg’s Marketing director, Rocky. Watch all previous episodes here.

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