Just discovered this editorial When times are tough, love is all. Reminds me of this fabulous post from last year on photographer Bruce Davidson. No idea which magazine so do feel free to enlight me!

With a bit of help from us, Menswear Review got their hands on a few pairs of Björn Borg underwear resulting in a fabulous review stating us as their new gold standard!

Read the whole review here - and if you’re up for it grab a favourite for yourself from our webshop here.

Our SS10 print campaign was briefly exposed during the fairs in Florence and Berlin, but take it you’re some what keen to see it all. Especially those of you who came along to the shoot in London - behind the scenes here.

And in case you haven’t had enough, see more of the campaign here. Plus not to forget. Next week, you’ll get to follow us interviewing these peeps on set… Promise to stay tuned!

.. of the past 50 years.

And among stars like Richard Avedon and Elvis Presley, Björn Borg himself has been included. Read GQ’s feature on The 50 Most Stylish Men of the Past 50 Years in the article below (just click on image) or here. And see what you can learn from them.

Our Dutch friends are spreading the spirit in Amsterdam! I wish I could go there and look at it live. It looks amazing!