Posted in Framed by insider. December 14th, 2009

Gifts for dudes.

Jason Crombie has included us in his list of the most awesome gift ideas ever in the history of the holiday season. See the whole list here - I’m quite keen on the fox you can keep as a pet…


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Posted in Framed by insider. December 7th, 2009

It’s Free.

Hope weekend treated you well!

I’ve been a bit slow on the updates again, mainly due to this week’s fun happenings. For the next three days all our partners will join me and my colleagues for the bi-yearly Björn Borg sales- and brand meeting. We’ll present the AW10 collections along with the SS10 campaign + a new store concept - can reveal it’ll be another year of colour!

And here’s a sweet editorial from Greek magazine Free. Like it a lot!


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Posted in Framed by insider. November 26th, 2009

Ski Patrol.

Our Christmas collection is out now!

NK magazine has featured two of my favourites, Ski Patrol matching set in jacquard mesh for her and Ski Patrol short shorts in cotton/lycra for him. You like?

Available here and at selected retailers.


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Posted in Framed by insider. November 23rd, 2009

I had a dream.

Last week’s Monday treat repeats itself. This time Dutch magazine Glamcult has glamourised our undies in their editorial I had a dream. Pretty glam, alright!

And a special hi to all my new readers! Don’t forget to enter my Lucky Underwear giveaway here. Leave a comment and you could get very lucky ^^!



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Posted in Framed by insider. November 19th, 2009

Tomboy panties.

Another great scan just arrived from my Danish colleagues. Steal your boyfriend’s look and turn them into your pair of tomboy panties. I know I will!


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