Jason Crombie has included us in his list of the most awesome gift ideas ever in the history of the holiday season. See the whole list here - I’m quite keen on the fox you can keep as a pet…

Hope weekend treated you well!

I’ve been a bit slow on the updates again, mainly due to this week’s fun happenings. For the next three days all our partners will join me and my colleagues for the bi-yearly Björn Borg sales- and brand meeting. We’ll present the AW10 collections along with the SS10 campaign + a new store concept - can reveal it’ll be another year of colour!

And here’s a sweet editorial from Greek magazine Free. Like it a lot!

Our Christmas collection is out now!

NK magazine has featured two of my favourites, Ski Patrol matching set in jacquard mesh for her and Ski Patrol short shorts in cotton/lycra for him. You like?

Available here and at selected retailers.

Last week’s Monday treat repeats itself. This time Dutch magazine Glamcult has glamourised our undies in their editorial I had a dream. Pretty glam, alright!

And a special hi to all my new readers! Don’t forget to enter my Lucky Underwear giveaway here. Leave a comment and you could get very lucky ^^!

Another great scan just arrived from my Danish colleagues. Steal your boyfriend’s look and turn them into your pair of tomboy panties. I know I will!