Posted in Insider Hearts by insider. February 1st, 2010

Heaven can wait.

Preparing big time for next week’s film session. Together with film maker Emil Klang, we’re doing an arty interpretation on our new girly collection Love All as seen here. Will be so much fun!

In between, I can’t resist Charlotte Gainsbourg on the tennis court…  And as to this tennis video here, neither could our fans. It was awarded not too long ago by FWA, the Favourite Website Award!


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Posted in Insider Hearts by insider. December 16th, 2009

Happy Christmas.

In a couple of days I’m off to the Alps to celebrate Christmas with my extended family. So as it’s my last day in the office I thought I’d give you a pressie. Giorni Vacanzieri (Fare Soldi remix) by the gritty and rough Ex-Otago boys, as Drollgirl might have described them.

But while I’m away, you will get to acquaint yourselves with my colleagues a bit better. Especially my gem Ida, art director here at Björn Borg, will treat you to lots of eyecandy over the next couple of weeks.

Happy Christmas and best wishes for the New Year - see you all again in January!

And Psst, if you enjoyed this video make sure you also watch our Close Up with Ex-Otago here, produced together with VBS.tv.


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Posted in Insider Hearts by insider. December 15th, 2009

The Sonnets.

Remember the SS10 campaign shoot in London last month? Pictures here.

Well during the shoot, I put together some video materials in coop with my good friend Emil. First episode coming up in less than a month and for your eyes only so stay tuned…

And musicwise, we ended up cutting to these pretty boys; The Sonnets!


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Posted in Insider Hearts by insider. October 26th, 2009

Little bit.

Just popped in to say hi, got a day off today. Been working all weekend and also trying to wrap up the final two Close Ups. One we have in mind is this lovely girl, Lykke Li. If it works out we should be shooting this week.

Hold your thumbs as we say over here!


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Posted in Insider Hearts by insider. October 15th, 2009

Pop the glock.

It’s 6am. Jimmy and I are on our way to Berlin for the day!

Although excited about the meet with our new German partners, I really despise early mornings. But Uffie’s Pop the Glock, recently featured on my dear Dennis’ blog here, is the perfect wake up call. Rise and shine you!

And Psst as requested, I’ve updated my Flickr page with over a 100 of new Swedish Exports from Berlin Fashion Week. Take a look here.


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