Swedish Exports

Swedish Exports picks for the Easter giveaway #1

April 6, 2011

We’re celebrating the arrival of spring and the new collection with an Easter underwear giveaway. Here are our picks so far: Congrats — the winners have gotten an e-mail with details on what to do to get the new Easter underwear. And remember, we’ll keep doing this for another 10 days so make sure to submit […]

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Spring feelings, easter undies

March 30, 2011

Last Sunday, most of Europe switched to daylight savings time. It’s also known as “summertime”, which is a beautiful word — at least if you live in parts of the world where it’s cold and dark during winter. Here in Stockholm, the spring is slowly pushing the winter out and away. The trees aren’t green […]

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Blog Campaign

November 3, 2010

Our large Blog Campaign is now up and running in full scale! Take the opportunity to enter the competition to get a chance to win your own weight in underwear. You will find more details about the competition through our selected blogger in your country. Please click your country link below Austria Belgium Canada Denmark Finland […]

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Soldiers should be dancers.

May 4, 2010

Check it out: a group of US soldiers stationed in Afghanistan made their own remake of Lady Gaga’s “Telephone” video. We love it, and we love the idea that soldiers should be dancers. Imagine a world where these guys could make people laugh instead of being at war. They even made their own props! If you […]

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Le Gammeltoft.

April 22, 2010

Our latest Swedish Export is cool, gorgeous, Range Rover driving DJ Le Gammeltoft. If you like dance music and clubbing you definitely want to check out this Close Up! This video also features a fantastic dance track: “Science of fear (Rockdaworld Extended Remix)” (Spotify — Youtube) by The Temper Trap. This makes me want to go […]

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Radio Modern.

April 7, 2010

Here’s a treat for all of you who like swing and/or the aesthetics from the swing era! What do you do if you’re tired of the club scene in your city and feel that the perfect club is missing? You start your own. That’s what Ben Mouling did. He added lots of swing, jugglers, illusionists, strip […]

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The battle of Swedish Exports.

April 1, 2010

March is over, which means that the “What’s your colour?” challenge is finished. The photo that got the highest rating was Shabaya’s: However, there has been a friendly fight between the fans of the winner and the fans of the runner up, Milton Lönnroth. According to the comments, many thought that Milton should win. Milton […]

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Björn Borg hero.

March 1, 2010

Yesterday Swedish skier André Myrher picked up his bronze medal in the Olympic Games in Vancouver wearing a pair of Björn Borg’s. That’s sport’s underwear for you! New month also means new monthly challenge. It is now up to you to show off your true colours in What’s your colour. Break a leg!

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Close Up — Emil Klang.

March 1, 2010

Close Up continues… This time we meet Emil Klang, a director and cinema photographer who’s all about blurring the line between narrative, fiction, documentary and fashion. As the perfect Swedish Export, we’ve had the pleasure to work with him a number of times. On Björn Borg introducing a year of colour as seen here as […]

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The perfect match.

February 11, 2010

This month’s Swedish Exports challenge is all about love. So be flirty but not too dirty! Join The perfect match here and you could win your weight in underwear! And Psst don’t forget to list your three most lovable tunes in this competition here — the Love All collection in all ten colours could be yours!

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