Underwear

I WANT CANDY!

December 20, 2011

I want candy!!!! Kids, got cravings for something sweet??? Here you go! Love/E

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HIS WISHLIST

December 16, 2011

Hey girls! Here is what’s on his wishlist!! Find more christmas gifts here! Love/E

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HER WISHLIST

December 15, 2011

Christmas is almost here! Of you don’t know what to get her yet, here is some inspi­ration.. Find more christmas gifts here! Love/E

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CHECK!

November 24, 2011

Checks seem to be big next spring! The above pictures are from Louis Vuitton SS12 fashion show. Why not follow through on this trend completely? (All the way to your undies…!!) Check out our Björn Borg checks! Order them here today! Love/E

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A day at the studio..

May 4, 2011

Last week we spent a whole day shooting the new web shop pictures with photog­rapher Rikhard Nelson, and Karolina from the e-commerce department. It’s always fun to spend one day away from the office and get a change of envi­ronment. Here are some behind the scenes pictures.

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We LOVE neon!

April 21, 2011

Not only your high­lighter pens should be in neon. Your wig, your tie, or your shoes could also glow in bright colors!! Or how about going for a bright beneath…? We love our neon Kournikova collection for women, it can brighten up any situation! Here is some vibrant inspiration..

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A more discreet quality

April 14, 2011

We often get questions from people who like the style and comfort of our underwear, but would prefer a more discreet coloring, whether we have products that would suit them. Seeing that we are the makers of colorful underwear, an easy answer might have been “no”. But then you have the fact that we love diversity […]

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For the active and sporty guys

April 12, 2011

A while ago (hrm, a good while ago) we asked you guys what we should name our new func­tional sports underwear. We got lots of suggestions, but in the end the name that stuck came from one person here at Björn Borg HQ. The name will be Björn Borg Active Sport. The first models of […]

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A special guest designer for Valentine’s

February 2, 2011

Valentine’s is coming up soon! This year we have a guest designer; 10 year old Vera (she was actually 9 when she created the design) wants to become a designer when she grows up. She created a design for Björn Borg that she would want to wear. Here’s the design: We loved the design, so […]

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Graphics rush.

March 12, 2010

Short shorts in lycra blend for him. Short shorts in cotton/lycra blend for him. Mini shorts and matching sport top in polyamide/elastane blend for her. Mini shorts in polyamide/elastane blend for her. Some key pieces out of our new sports collection. Feeling the rush?

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