Grolsch Block Party.

by insider. on August 25, 2009

I’m back!

Have been tied up in various things, such as party prepa­rations and batteling with new retail copy for POS materials, hence the a bit too long blog cruise time out.

BUT… Grolsch Block Party on Skånegatan in Stockholm was mayhem. Despite wind and rain, we recruited over 600 new Swedish Exports dressing up in our undies. Take a look, talk about the party spirit!

We also put together a Treasure Hunt. First prize? Your weight in underwear.

Around 10pm, we moved on to München­bryg­geriet, an old distellery factory complex, for the closing party. I can’t remember what time I left the venue but it was late early morning…

Our Swedish Export picture wall branded with fresh undies.

I like glow sticks!

Sweat-X.




Tagged as: björn borg underwear, grolsch block party, spread the spirit, Swedish Exports

  • http://dyejobslye.blogspot.com diane

    It looks like a total blast. It could only have been better if everyone was dancing in their undies.

  • insider.

    I know Diane, hopefully that will happen at the next party!

  • http://austereurbanity.blogspot.com Austere

    That looks like so much fun! I like the runnig htrough the streets in underwear. haha

  • http://www.matouenpeluche.typepad.com Sam

    Wow! (I say that a lot don’t I?) That looks like a happening and a half!! When something that big and fun happens in Sydney it makes the front page of our news­papers! You European groovers must be old hands at such grand events!! Love that last gal with the platimum blond hair — cool!!

  • http://www.aenigma.blogg.se kajsa

    Klart att du får sno lite bilder från igår! Bara ta! Och tack igen för igår. Trevligt som tusan. Kram!

  • http://janetteria.blogspot.com janet­taylor

    Welcome back Honey!

    XoXo

  • http://coolnessistimeless.blogspot.com/ Keith

    Welcome back. Great photos. Wow. Looks like an ultra cool party. I bet it was a blast.

  • http://eurotrash.blogg.se/ Sassy

    Åh, varför är det aldrig såna fester i Göteborg? Och skattjakt, gu vad roligt! Min mamma brukade ordna skattjakt för mig och mina syskon när vi var små och det var alltid lika kul!

  • http://grodprins.blogg.se Linn

    Blockparty ja, yesyes! Förstapriset kunde man drömma om på nätterna

  • http://felinofelice.blogspot.com Gabbi

    Always the funnest posts! I love the street party scene and the makeshift dressing room you had set up… weight in underwear sounds incredible! I’d probably never have to buy undies again till I’m like 50 maybe? :) Also, that glow stick photo… so cute!!

  • http://dapperkid.blogspot.com dapper kid

    Hahah looks soooo insanely fun!! And your weight in underwear?! That is beyond amazing :)

  • http://danielsgraphiclife.blogspot.com Daniel J.

    Looks like a cool party. I should’ve been there. Hahaha.

  • h

    kul att duu tyckte det, det är jag =)

    Nice pics !

  • http://lydiahasagun.blogspot.com Mi

    Tack för en fin tävling!Totalvärt med gratis under­kläder, även fast man var lite väl på lyset när man tog beslutet att fotas i under­kläder på öppen gata. Var dyker bilderna upp någonstans?

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