New York.

by insider. on November 6, 2009

Wow New Yorkers, you really know how to party in your Björn Borgs!

Last weekend, we were one of the sponsors at the biggest blowout of the year in New York — Vice’s 15-year anniversary party. The event took place on Halloween with a 1994 theme, the year Vice was born.

Around 2000 people came to the party at an old warehouse in Brooklyn and most of them walked away with a pair of Björn Borgs. Of course they all had to try them on first in our mobile looker room!

This is just a tiny selection from the evening. For more pictures move on to my Flickr page here.




Tagged as: björn borg underwear, new york, Swedish Exports, vice magazine

  • http://janetteria.blogspot.com janet­taylor

    Gorgeous pics from the party especoally the first! :-)

    X♥X♥

  • http://dyejobslye.blogspot.com diane

    These photos are all so good, they look like a savvy adver­tising campaign. xo

  • http://pencilfashion.blogspot.com/ Kat

    the third pic is supercool!

  • http://getyourplanerightontime.com The Man Who Knew Too Much

    That really looks like awesome! Great pics too!

  • http://www.emilywong.net emily

    underwear party! woo

  • http://www.matouenpeluche.typepad.com Sam

    So much fun — and they are so cute those knickers for gals!!

  • http://cafefashionista.blogspot.com Cafe Fash­ionista

    The first photograph is so my favorite. How incredibly adorable! :)

  • http://www.mariankihogo.blogspot.com Marian

    haha how fab,thought it was an ad campaign.the images are great.
    xxx
    marian

  • http://dapperkid.blogspot.com dapper kid

    Hahaha, how wonderfully fun! Loving that second costume and the genie one. Hope you’re having a beautiful weekend :)

  • http://felinofelice.blogspot.com Gabbi

    Looks like such fun! I love the bits of costumes in the mix too… ‘Clockwork Orange’ in the 6th pic is awesome!

  • http://ambiguousalliteration.blogspot.com Amelia

    Cool pictures! I really like the looks.

  • http://coolnessistimeless.blogspot.com/ Keith

    Hey there. Nice post. Great photos. I love the first one. Happy Sunday. Hope you’ve been enjoying the weekend. Take care. Have a great week ahead. Cheers!

  • http://myshoebox.se Johanna — MyShoebox.se

    Vilka coolingar!

    Ja, vi fick faktiskt snö i förrgår :) Men Dr Martens funkar ju ändå, man får ha på sig en tjocksocka också :)

  • http://www.matildasalmen.com Matilda

    vilka härliga foton!

    ååh, jag längtar tillbaka till new york!
    var du där nu när ni sponsrade?

  • http://eurotrash.blogg.se/ Sassy

    wow, vilket party det måste ha varit!

    Ja, det är alltid kul att hotta små och okända märken som gör fina kläder!

  • http://www.drollgirl.blogspot.com drollgirl

    killer pics!!! and i love new york. lordy, i need to go there soon!!!

  • http://egoflow.blogg.se EGOFLOW

    Tummen upp ännu en gång!

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