Very very soon turned into a couple of weeks. But I haven’t forgotten. Here’s finally a preview of our SS10 menswear collection. As we’re really not sure where we heading with menswear, we’ve kept it fairly basic but very much retro-Björn.
Do you recall these pieces from this clip?
There is actually one anecdote to tell. A few months ago Björn came into the office with his favourite wear from the mid-70s asking us to BB-nise it. So we did.
So what do you think, we like or we don’t like?





