Hope weekend treated you well!
I’ve been a bit slow on the updates again, mainly due to this week’s fun happenings. For the next three days all our partners will join me and my colleagues for the bi-yearly Björn Borg sales– and brand meeting. We’ll present the AW10 collections along with the SS10 campaign + a new store concept — can reveal it’ll be another year of colour!
And here’s a sweet editorial from Greek magazine Free. Like it a lot!
