We’re very proud to present to you: Mathare Youth Sports Association, or MYSA. They are our new friends in Mathare Valley, just outside Nairobi in Kenya, Africa.
Mathare Valley is referred to as one of the largest and poorest slums in Africa, and MYSA is working to change that. Using team sports, MYSA engages the youth living in Mathare to clean up their neighbourhoods, in leadership programs and to educate about HIV and AIDS. In short, MYSA is a self-help organization that makes a difference. They engage 20 000 young Kenyans, and football (soccer for you Americans) is the most popular sport.
We have started a collaboration with MYSA: we support the organization with 1 Euro for every pair Björn Borg Kids underwear we sell. We also provide “A kids world”, the blog where the kids and staff involved in MYSA can share unedited stories from their everyday life and talk about the work they do.
We chose MYSA because we have common roots in our love for sports, because 
we believe in companies taking social responsibility, and because we believe that empowering people is the best way to help. To us this is a long term commitment, and we hope that you read the stories on “A Kids World”. We also hope that our Kids products become as popular as our underwear for grown-ups, as that means more funds for MYSA.
We’d also like to send a special thanks to Social Initiative for helping us with the quality assurance of our collaboration.
