Clothes for the SS11 photo shoot
We only had one day to take all the photos with our collections and products. The underwear is of course always present; both the Fun and Sports collections. There are lots of people involved. 10 models, photographer and his crew, stylist and make up-artists …
To create some order in the chaos that was about to commence, everything was hung, marked and arranged in the order it was going to be used.
Clothes for the SS11 photo shoot
Even the shoes were arranged and tagged
Björn Borg SS11 shoes
