FROM THE ARCHIVES…

by Emma on August 31, 2011

AW2005AW2005AW2005
Look what I found in the archives!! An old campaign from autumn/winter 2005!  What do you think? I really enjoy these crazy and imag­i­native settings.

Love/E

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BJÖRN BORG IS KING

by Emma on August 24, 2011

KING
Check it out! Björn Borg is on the cover of the latest swedish KING Magazine issue and even featured in a 7 page artikle about his success on court, partying at Studio 54, love and life. We LOVE this cover!

Love/E

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THE SPORTY VOGUE

by Emma on August 24, 2011

sporty

Here is a mix of sporty editorials from various Vogue issues. I think it’s a fun twist when high fashion goes dirty-sporty.

sporty
Vogue

Love/E

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CHEAP MONDAY

by Emma on August 11, 2011

cheapmondaycheapmondaycheapmondaycheapmonday

Yesterday, I went to the Cheap Monday show with two colleagues. It was surprisingly colorful and spiced with acces­sories such as sunglases, hats and bags.

Love/E

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IDA SJÖSTEDT SS12

by Emma on August 10, 2011

IdaSjöstedtIdaSjöstedtIdaSjöstedt

It doesnt get more feminine than Ida Sjöstedt SS12 collection. The lace dresses were flirty and elegant. ‘Tasteful kitsch or tongue-in-cheek’ is how Ida Sjöstedt describes her design philosophy.

Love/E

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RÜTZOU SS12

by Emma on August 10, 2011

rutzourutzourutzourutzou

The first show I saw this years Stockholm Fashion week was Rützous’ SS12 collection. Susanne Rützou uses a soft color palette and her clothes and jewelery has such fine details. The dresses seem light and comfortable for a hot summer day.

Fashion is about your attitude of life. Fashion should make people feel good,look their best and be comfortable. I don’t like people to look like fashion victims.”  — Susanne Rützou

Love/E

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STOCKHOLM PRIDE 2011

by Emma on August 9, 2011

pridepridepridepride

Last saturday was the Pride Parade. Almost 45000 people sang, danced, smiled, and filled the streets with their love. It was one of the best Pride parades I’ve seen, it was even hard to keep your eyes dry at moments.

Love/E

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HERE WE GO AGAIN!

by Emma on August 9, 2011

Fashionistas

Here we go again! It’s time for Stockholm Fashion Week. I’m going to try to go to as many shows as possible, and keep you posted on what’s new!

Love/E

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WEARING THE RAINBOW

by Emma on July 7, 2011

Chrsitopher KaneChrsitopher Kane

Now it’s possible! You can wear the rainbow on your sleeve! …Well almost.
This is Christopher Kanes Resort 2012 collection. Let’s just say it really stands out in comparison to the other Resort collections.. Everything else seems plane and dull after seeing this. Don’t you agree!?

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THE MANLY ACCESSORIES

by Emma on July 6, 2011

PradaJil SanderHermes

These pictures are from the coming Resort 2012 collections. I think it’s great how the menswear is ‘spiced up’ with acces­sories like scarves, berets and bags. It really is fun to match such things with an outfit. The above collections are from Prada, Jil Sander and Hermes. The Hermes scarves may not be so surprising… But check out thoes little bags from Jil Sander!!

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