Rickard Sund, our photographer from yesterday’s show, has selected his favourite backstage shots. Me love!

We showcased parts of the SS10 collection to all our partners this morning. Underwear, swimwear and menswear. Do you remember David’s sketches?

Marcus, who also styled the Bon shoot, did not only do a great job with the casting but also put together a great playlist for the show. Which ended with a mellow version of Cut Copy’s Hearts on fire.

UPDATE! I’m still waiting for Rickard’s, our photographer on set, pictures. So until then how about a preview on Daniel’s blog here?

So I’m back from the Swedish country side where we spent many intense hours filming our next mission, going live here next week. Coffees later, I’m really pleased with the results. And it only took me an hour to defrost…

Denise popped in for a few hours.

Flower girl in action.

Gustav and Marcus.

Taking shelter in a tent, following the shoot from a monitor.

Hot drinks.

Klara and Tiger sunbathing.

I’m out in the country side where we’re filming our next mission. According to the occassion, we’re all dressed up in wollies and wellies. And thankfully there is a barn closeby to take shelter in if it starts pouring down like it has done all week.

Also, given there are quite a few new readers among you, how about a proper introduction to Bibi and our company? For hi-res, move onto here.

Have a lovely weekend!

Just before I left for Paris, Diane, the queen of thrifting, sent me this lovely gift. Yellow faded Vanity Fair clippings and vintage bathing suits to get us all inspired for our next designs. Among this piece, a white sandcastle suit from the early 1960’s.

I have to quote her - very bombshell design!