Posted in Missions by insider., February 23rd, 2010

Episode 3.

In episode three of Björn Borg introducing a year of colour, we meet Jude. An amazing little person who besides modelling our kids collection also has a talent for tax discs. Enjoy!


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Posted in Travel by insider., February 22nd, 2010

We love New York.

While some of our designers went to Tokyo, others went to New York for inspiration for the SS11 collection. They sent back these images. I mean, who could resist these colourful cakes and its lovely packaging or the playful sugar from favourite Dean and Deluca?


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Posted in Travel by insider., February 17th, 2010

Big in Japan.

Our design team is in Tokyo to gather inspiration for the SS11 collection. Before leaving we gave them a mission; to report back with colourful and playful images from inspiring Tokyo.

Takeshita Dori is crowded on Sundays. All the girls dress up. It’s like an outdoor fashion show.

One of the many inspiring and helpful youngsters. He accompanied us for a 20 minute walk to a specific store.

Even in pouring rain, Shibuya is one of the world’s most dense shopping areas.

The staff in every store is incredibly helpful and serviceminded. Some vintage stores are not easy to find. Some are located four stairs up in a flat and others on narrow sidestreets.


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Posted in Missions by insider., February 16th, 2010

Episode 2.

It’s time for another episode of Björn Borg introducing a year of colour. Today we meet stylist assistant Elle and Luke Worrall, who modelled our campaign flawlessly.

And Psst a bit of celeb goss… Luke has wooed Kelly Osbourne and they are happy engaged!


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Posted in Competitions by insider., February 15th, 2010

Love All winner.

So fashion babies, quite some fabulous Love All playlists you came up with over the weekend! But before I announce the winner, let’s have a listen shall we?

By Schnappy.

By Pusslaren.

By Hanna.

By Emma.

By Sam.

By Cafe Fashionista.

By HannaKarolina.

By Lady Thirty.

And the lucky winner of the Love All collection is:
♥  The Clothes Horse

Congratulations Rebecca, I’ll email you shortly to sort out all the detaills!

And Psst for those of you who have a Spotify account, I collected all tracks in one playlists here.


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