Have you ever been to Berlin? If not, like me, you would be truly amazed by this cool city. Unfortunately, the image tool for this blog is not responding this evening, so te pics I took earlier this pm to show you will have to wait. Instead, my verbal envisagememt will have to do. It’s after nine pm and the digital thermometer at the restaurant (called Marx!) where I just had dinner tells me it’s 33 degrees out here. I’m sitting in a deck chair, listening to two south american ladies speaking Spanish next to me. One of them has a frosty glass of something rose coloured that I am very envious of. The Jamaican jerk chicken is still makes a burning sensation in my mouth - 15 minutes after I had it. The whole of Berlin smells like flowers. In short: things could be worse. Soon, I shall find myself in an apartment not far from here, where Björn Borg Germany is arranging a party at a girl’s home. Essentially, she won a party in a competition and seems to have invited 200 of her best friends to her 60sqm big apartment. I have a feeling it can turn out to be a pretty interesting evening. I brought my camera, so if the image tool allows, I’ll update you on the whole thing tomorrow. Happy Friday!

People people people !

Before we go…check out what these guys made with their bare hands:

It's made of sand!

Bye Bye from Berlin-Tempelhof for today!

The temperature was at 30 degrees celcius at 10 am this morning already and is said to hover at around 36 tomorrow pm. The fashion crowd is HOT at this fair. Just a few pics for all of you that couldn’t make it with the other 100 000 people that are gathering in Berlin during BBB.

The Björn Borg stand

René and Anne - dutch and finnish distributors

We have a print shop where you can perk up your tush with customized BB undies!

Colours!

Footwear and bags have their own stand

coming up next spring/summer!

Friendly face : )

Photo op: BB CEO Arthur Engel, COO Henrik Fischer and Marketing Director Rocky Brennicke

Time for some fashion infusion - time for this season’s Bread & Butter fair in Berlin. I will tell you more tomorrow. For now, here’s the round-up: the crew that got us here were Air Berlin, who gave us an old-style welcoming at the Berlin Airport by putting up their hollywood style stairs and airport shuttle buses. Long time since I’ve seen that. A fun touch to an interesting stay, I’m sure.

check out the stairs! And please imagine this pic rotated, as it just doesn't want to turn around right now.

We arrived just on time for the semi-finals in the soccer world cup - Germany-Spain. As you all know by now, Spain won, but the fashion crowd at the fair seemed to take the down-fall like good old sports and as soon as the celebrating fireworks had gone up in smoke, all german fans seemed to have magically forgotten that their team just lost and the party went on. Good sportmanship!

And just for the kicks, enjoy the ticket mirrored below. Good night for now!

Everything must be worn just so. You need to combine the right look with the right clothes, and the right clothes with the right accessories. This time we got help from stylist Ingela Klemetz.

Here are some of the accessories used for the shoot. Now you know what kind of accessories to look for to look fashionable in spring 2011.

Bag of accessories

Sometimes the choice wasn’t easy. Lisa, our marketing manager and in charge of the photo shoot discusses with stylist Ingela.

Lisa (marketing manager) and Ingela (stylist) are choosing clothes for the models

Models changing outfits in between pictures

Models are dressing up

In our next post, we’ll have a look at the make-up and hair styling. This is just a part of the make-up artists tools

Make up