Gosh I’m proud, in less than a week we have produced this arty interpretation of Love All - enjoy! Make sure you also browse through the full collection in our shop here.

And special thanks to the crew:

Production - Firum Film
Director & DoP - Emil Klang
Cameraman - Johan Elofsson
Stylist - Nike Felldin, Agent Bauer
Hair Stylist - Ida Högström, Mikas
Make-up Artist - Pari Damani, Agent Bauer
Models - Paula Backman & Nanna Hallberg
Assistant - Dina Osman

Music - Ola W. Tappert, Underton

This month’s Swedish Exports challenge is all about love. So be flirty but not too dirty!

Join The perfect match here and you could win your weight in underwear!

And Psst don’t forget to list your three most lovable tunes in this competition here - the Love All collection in all ten colours could be yours!

Love is in the air and with Valentine’s Day coming up, how about a competition?

As we’ve just launched our new line Love All, we dare you to interpret this collection with a playlist. List your three most lovable tunes in the comments field and Love All in all ten colours could be yours. Competition ends by midnight on Valentine’s Day (14th of February), so hurry!

Psst we’ll randomly pick one playlist and announce the winner on Monday, February 15, 2010.

Update - Competition is over!

As mentioned last week, during our colourful campaign shoot in north London we got a couple of minutes with all the peeps on set; a manicurist, hair stylist, tax disc collector, models et al. Watch (and listen to) their stories in this first episode of Björn Borg introducing A Year of Colour!

Preparing big time for next week’s film session. Together with film maker Emil Klang, we’re doing an arty interpretation on our new girly collection Love All as seen here. Will be so much fun!

In between, I can’t resist Charlotte Gainsbourg on the tennis court…  And as to this tennis video here, neither could our fans. It was awarded not too long ago by FWA, the Favourite Website Award!