We often get questions from people who like the style and comfort of our underwear, but would prefer a more discreet coloring, whether we have products that would suit them. Seeing that we are the makers of colorful underwear, an easy answer might have been “no”.
But then you have the fact that we love diversity and different flavors, so our answer is a huge, resounding “yes, of course”.
This fall, we will introduce the new Björn Borg Originals line. Underwear that have the same high quality and comfort as our colorful shorts, briefs and boxers, but with a less wild and crazy coloring. The waistband will have the Björn Borg logotype impressed and sewn with a shiny thread in the same color as the waistband. The tipping (a thread at the top and bottom of the waistband) will be in a contrast color (yellow on the navy shorts, light blue on the black ones and black on the whites). This creates a nice effect without disrupting the discreet feeling.
Björn Borg Originals short shorts (black) and shorts (white)
The originals will always be available in three solid colors: black, white and navy. The shorts and short shorts will be available in ribbed fabric as well as plain.
Björn Borg Originals shorts in plain fabric and solid colors
Björn Borg Originals, shorts in ribbed fabric
Björn Borg Originals, briefs
Björn Borg Originals will also come in patterns specific for each season. This fall for example, you can get shorts and short shorts in the pattern called “Pete”, a checkered blue and yellow color scheme.
Björn Borg Orignals Shorts with a blue and yellow chequered pattern called “Pete”
The packaging will also be different from our main underwear line:
Björn Borg Originals package
What do you think?
PS. If you can’t wait until fall, check out our Neon collection with solid colours and contrast seams, available for both men and women: international web shop and the Americas web shop
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