Spread the spirit.

by insider. on July 13, 2009

You remember the pictures from our film session last month?

I’m so proud to reveal our latest mission. Spread the Spirit. Based on all the Swedish Exports pictures you’re sending us, we hope to have conquered the whole world by the end of the year. Enjoy the result here!

And Psst take a closer look at the monthly challenge — the Cojones — you can win your weight in underwear. Shouldn’t be that difficult to beat Tom and his penguin, right?




Tagged as: björn borg underwear, spread the spirit, Swedish Exports

  • http://almoststylish.blogspot.com Cathy Voyage

    I so like this pic!

  • http://dyejobslye.blogspot.com diane

    The contest is a cute idea, but only for the brave or those who are not shy.
    That’s a nice pic from the shoot, you would never know how cold it was. xo

  • http://getyourplanerightontime.com The Man Who Caught Too Many Planes

    I love it that the quality of the video is beyond excellent for internet standards. Very crisp and clear and love the style of the vid.

    The contest is fun, but yea you need to have cojones to do that and I am sure many (boys) will not hesitate to show that they have them..

    On a sidenote: I think the Bjorn Borg site is really well done. Crisp, clear and very informative.

  • http://danielsgraphiclife.blogspot.com Daniel J.

    The company BB has excellent concepts. I LOVE this one as well!
    Hm…I do have a pair of BB underwear…( thanks, Miriam. :P ) perhaps I should really go for it. Haha.

  • http://felinofelice.blogspot.com Gabbi

    It sounds like such a fun challenge! Will have to try…!! :)

  • http://stiank.ipublish.no http://stiank.ipublish.no

    Oh.. been some while since I’ve commented here! Sorry about that. But now I’m back..:)
    Got to say, I love that picture in this post! Found out that Björn Borg is having a show at OFW, would be cool if you could get me an invite;-p hehe:)

  • http://blog.bjornborg.com insider.

    Diane — hmm, nah. brave yes but even a shy person can handle the Cojones challenge. it’s not like you ONLY have to wear undies. as long as you show off the waistband : )
    Daniel — I think you should. chop chop!
    Gabbi — yey, go girl!
    Stian — welcome back! I think i’ll be able to sort you out, yes : )

  • http://www.matouenpeluche.typepad.com Sam

    I don’t know about this challenge — will have to read up!! Looks interesting!

  • http://www.drollgirl.blogspot.com drollgirl

    i love the image in the post! i cannot get the link to load, but i will have to keep trying. i am sure you have so much to be proud of!!! YAY!!! :)

  • http://www.doodercity.com Deana

    The contest is such a great idea…I’m going to click on the link now.

  • insider.

    Drollgirl — if still not working. try this link: http://www.bjornborg.com/spirit

  • http://ambiguousalliteration.blogspot.com Amelia

    That is such a perfect picture! I love the rain boots on the side. Little details like that make it.

  • http://www.matildasalmen.com Matilda

    åh, jag vill vinna min vikt i under­kläder! men det var ju ett problem… jag lever ju inte så farligt… och har inte så många tigrar och lejon som jag kan posa med.. attans.
    bara en tilly, och hon är inte så farlig. bara lite.

    ;-)

    sv: jamen pressbyrån låter ju skoj det med! när ska ni fota då? det är bara att säga till om du vill ha med tillan, hoppas vi hinner komma hem tills dess!

  • http://www.matildasalmen.com Matilda

    nej då är vi inte hemma :-( åker ju nu på fredag, och kommer inte hem förens 3 aug.
    under tiden är hon hos hund­vakten i sigtuna.

  • http://eurotrash.blogg.se/ Sassy

    Åh, det här gillar jag! Det är så coolt när vanligt folk får vara med på ett hörn, riktigt bra grej!

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