On Tuesday evening, we had an evening mingle with a sneak peek at the brand new store concept. The tennis legend Björn was there, and also Olympic bronze medalist André Myhrer. Champagne, speech and of course, cutting of a ribbon. More images from the event over at Flickr!

Yesterday Swedish skier André Myrher picked up his bronze medal in the Olympic Games in Vancouver wearing a pair of Björn Borg’s. That’s sport’s underwear for you!

New month also means new monthly challenge. It is now up to you to show off your true colours in What’s your colour. Break a leg!