March 25, 2010
On Tuesday evening, we had an evening mingle with a sneak peek at the brand new store concept. The tennis legend Björn was there, and also Olympic bronze medalist André Myhrer. Champagne, speech and of course, cutting of a ribbon. More images from the event over at Flickr!
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March 24, 2010
After weeks of work for all parties involved we finally opened the new concept store in Stockholm, Sweden (at Sergelgatan 12–14). This is a new concept that will be applied to all our concept stores, so if you have a Björn Borg store near you, you will see something like this in the not too […]
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