Last Sunday, Björn Borg played a tennis match in the US. Tennisidentity.com observes that Björn has made some changes to his wardrobe since he played in the US last time. The polo that Björn is wearing during his match is from our Spring/Summer collection, and unfortunately it’s sold out in our web shop (though you might be lucky and find it in a store). But don’t worry, we’ve got other fresh polos for you guys!

Very very soon turned into a couple of weeks. But I haven’t forgotten. Here’s finally a preview of our SS10 menswear collection. As we’re really not sure where we heading with menswear, we’ve kept it fairly basic but very much retro-Björn.

Do you recall these pieces from this clip?

There is actually one anecdote to tell. A few months ago Björn came into the office with his favourite wear from the mid-70s asking us to BB-nise it. So we did.

So what do you think, we like or we don’t like?

Björn Borg’s head designer doesn’t lack any confidence. But whether it has something to with his newborn, I can’t tell. Anyhow, these pictures (taken earlier today during an intense workout) show a somewhat toned and tanned HDD*.

You agree with me?

*Hot Designer Daddy