björn borg underwear

Episode 3.

February 23, 2010

In episode three of Björn Borg intro­ducing a year of colour, we meet Jude. An amazing little person who besides modelling our kids collection also has a talent for tax discs. Enjoy!

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We love New York.

February 22, 2010

While some of our designers went to Tokyo, others went to New York for inspi­ration for the SS11 collection. They sent back these images. I mean, who could resist these colourful cakes and its lovely packaging or the playful sugar from favourite Dean and Deluca?

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Big in Japan.

February 17, 2010

Our design team is in Tokyo to gather inspi­ration for the SS11 collection. Before leaving we gave them a mission; to report back with colourful and playful images from inspiring Tokyo. Takeshita Dori is crowded on Sundays. All the girls dress up. It’s like an outdoor fashion show. One of the many inspiring and helpful […]

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Episode 2.

February 16, 2010

It’s time for another episode of Björn Borg intro­ducing a year of colour. Today we meet stylist assistant Elle and Luke Worrall, who modelled our campaign flaw­lessly. And Psst a bit of celeb goss… Luke has wooed Kelly Osbourne and they are happy engaged!

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Love All winner.

February 15, 2010

So fashion babies, quite some fabulous Love All playlists you came up with over the weekend! But before I announce the winner, let’s have a listen shall we? By Schnappy. By Pusslaren. By Hanna. By Emma. By Sam. By Cafe Fash­ionista. By HannaKarolina. By Lady Thirty. And the lucky winner of the Love All collection is: […]

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Candy love.

February 12, 2010

Gosh I’m proud, in less than a week we have produced this arty inter­pre­tation of Love All — enjoy! Make sure you also browse through the full collection in our shop here. And special thanks to the crew: Production — Firum Film Director & DoP — Emil Klang Cameraman — Johan Elofsson Stylist — Nike Felldin, […]

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The perfect match.

February 11, 2010

This month’s Swedish Exports challenge is all about love. So be flirty but not too dirty! Join The perfect match here and you could win your weight in underwear! And Psst don’t forget to list your three most lovable tunes in this compe­tition here — the Love All collection in all ten colours could be yours!

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Love All is in the air.

February 10, 2010

Love is in the air and with Valentine’s Day coming up, how about a compe­tition? As we’ve just launched our new line Love All, we dare you to interpret this collection with a playlist. List your three most lovable tunes in the comments field and Love All in all ten colours could be yours. Competition […]

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Episode 1.

February 8, 2010

As mentioned last week, during our colourful campaign shoot in north London we got a couple of minutes with all the peeps on set; a mani­curist, hair stylist, tax disc collector, models et al. Watch (and listen to) their stories in this first episode of Björn Borg intro­ducing A Year of Colour!

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Heaven can wait.

February 1, 2010

Preparing big time for next week’s film session. Together with film maker Emil Klang, we’re doing an arty inter­pre­tation on our new girly collection Love All as seen here. Will be so much fun! In between, I can’t resist Charlotte Gainsbourg on the tennis court…  And as to this tennis video here, neither could our fans. […]

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