Last Sunday, Björn Borg played a tennis match in the US. Tennisidentity.com observes that Björn has made some changes to his wardrobe since he played in the US last time. The polo that Björn is wearing during his match is from our Spring/Summer collection, and unfortunately it’s sold out in our web shop (though you might be lucky and find it in a store). But don’t worry, we’ve got other fresh polos for you guys!

On Tuesday evening, we had an evening mingle with a sneak peek at the brand new store concept. The tennis legend Björn was there, and also Olympic bronze medalist André Myhrer. Champagne, speech and of course, cutting of a ribbon. More images from the event over at Flickr!

Candy coloured floor climbing up the walls

Next Wednesday, March 24, it is time for the Grand Opening of the new Björn Borg Concept Store in Stockholm. The store is real eye candy and offers a complete shopping experience with colourful underwear en masse. See you there!

Yesterday Swedish skier André Myrher picked up his bronze medal in the Olympic Games in Vancouver wearing a pair of Björn Borg’s. That’s sport’s underwear for you!

New month also means new monthly challenge. It is now up to you to show off your true colours in What’s your colour. Break a leg!

In a couple of days I’m off to the Alps to celebrate Christmas with my extended family. So as it’s my last day in the office I thought I’d give you a pressie. Giorni Vacanzieri (Fare Soldi remix) by the gritty and rough Ex-Otago boys, as Drollgirl might have described them.

But while I’m away, you will get to acquaint yourselves with my colleagues a bit better. Especially my gem Ida, art director here at Björn Borg, will treat you to lots of eyecandy over the next couple of weeks.

Happy Christmas and best wishes for the New Year - see you all again in January!

And Psst, if you enjoyed this video make sure you also watch our Close Up with Ex-Otago here, produced together with VBS.tv.