BJÖRN BORG

We need a new name

November 1, 2010

Want to help us name our new products? We’ll be releasing a line of func­tional sport underwear with breathing material espe­cially made for sporting: supportive and staying in place without confining movement. We’re discussing names and thought: why not ask the people who know us? We’re looking for a name of one or two words […]

Read the full article →

Björn Borg back in style.

May 4, 2010

Last Sunday, Björn Borg played a tennis match in the US. Tennisidentity.com observes that Björn has made some changes to his wardrobe since he played in the US last time. The polo that Björn is wearing during his match is from our Spring/Summer collection, and unfor­tu­nately it’s sold out in our web shop (though you […]

Read the full article →

A mingle with a sporty touch.

March 25, 2010

On Tuesday evening, we had an evening mingle with a sneak peek at the brand new store concept. The tennis legend Björn was there, and also Olympic bronze medalist André Myhrer. Champagne, speech and of course, cutting of a ribbon. More images from the event over at Flickr!

Read the full article →

Grand Opening.

March 19, 2010

Candy coloured floor climbing up the walls Next Wednesday, March 24, it is time for the Grand Opening of the new Björn Borg Concept Store in Stockholm. The store is real eye candy and offers a complete shopping expe­rience with colourful underwear en masse. See you there!

Read the full article →

Björn Borg hero.

March 1, 2010

Yesterday Swedish skier André Myrher picked up his bronze medal in the Olympic Games in Vancouver wearing a pair of Björn Borg’s. That’s sport’s underwear for you! New month also means new monthly challenge. It is now up to you to show off your true colours in What’s your colour. Break a leg!

Read the full article →

Happy Christmas.

December 16, 2009

In a couple of days I’m off to the Alps to celebrate Christmas with my extended family. So as it’s my last day in the office I thought I’d give you a pressie. Giorni Vacanzieri (Fare Soldi remix) by the gritty and rough Ex-Otago boys, as Drollgirl might have described them. But while I’m away, […]

Read the full article →

Wimbledon.

July 6, 2009

A short update from Wimbledon. Together with the London-based department stores Harrods and Self­ridges, we arranged a Meet&Greet with Björn. Nicci, the lucky winner didn’t only get to shake Björn’s hand but also watch the men’s semi-finals on Centre court. Here she is together with Björn. Björn’s wife, Patricia and Rocky. Great minds think alike? A cheering […]

Read the full article →

Läkerol.

January 6, 2009

Recall this advert?

Read the full article →

Forth Sunday of Advent.

December 21, 2008

Fourth Sunday of Advent. Two days before “dagen före dopparedagen”, so how about treating your loved ones to something special from our underwear shop? Take a look here to see what offers we’ve got in store.

Read the full article →

A new tennis star is Bjorn.

December 8, 2008

Sometimes I forget the admist scenes asso­ciated with pop stars. Constantly surrounded by adoring fans and hordes of teeny-bopper fans, taking their clothes off and throwing them at you. Wonder what exactly goes through your mind. I’d probably be quite appaled by the situation and not know how to deal with it. Prudish me. Next […]

Read the full article →